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Where to Start on Your Event Data Journey
Whether it is digital, hybrid, or in-person, an event’s content is an abundant source of data, says the CEO of an events analytics company.
Using Event Data to Chart a Path Forward
Collecting data about events is critical, but planners need to communicate those stats and numbers through a compelling story that helps stakeholders take action. Here’s how to get started.
3 Steps to Impactful Data Storytelling
Telling stories about events and audiences is crucial to getting a message across — and that includes narratives about data, says author Nancy Duarte, who shares three ways to do that.
Event Data: Translating Numbers Into Concrete Ideas
Numbers are essential to our everyday lives. Even though we use them all the time, we are missing the opportunity to make data and numbers less abstract and more understandable, say the authors of a new book.
Making Emotions Count in Your Event Data
How can you measure engagement at a physiological level? It turns out there’s a tool for that.
Confessions of a Conference Spy
There is only one feedback question about your events that really matters.
Time to Fine-Tune Your Values Proposition
Over the past two years, it’s become apparent that not all event goers are created equal and that the values of our audiences are — or should be — influencing how we define our brands, operationalize best practices, and tell our stories.
Colleen Bisconti Reinvents IBM’s Think Conference
IBM’s vice president of global conferences and events shares her experience producing IBM’s new event, Think on Tour, and what she hopes to accomplish as CEMA chair.
Six Reasons Why Toronto Stands Out
With its inclusivity, creativity, and innovative spirit, Toronto is the ideal place for groups to collaborate, experiment, and create. Toronto is tough to beat as a great meeting destination.
Monterey Bay Aquarium’s Sustainability Efforts Cause Ripple Effect
As the Monterey Bay Aquarium systematically eliminated single-use plastic from its operations, it led to more sustainable practices throughout an entire supply chain.
A Sea Change for Event Sustainability
Five years ago, a majority of planners weren’t particularly interested in sustainability efforts at special events at the Monterey Bay Aquarium. Lately, there’s been a big shift.
News for Professionals: Career Advice and Ideas
Looking for ways to do your job better — or for the latest trends in the world of work? Here’s a roundup of career-related stories selected by the editors of Convene.