Columns

3 New Ways to Think About Professional Events — That All Start with ‘I’

If the 3 C’s aren’t the foundation of professional events anymore, what is? Consider the 3 I’s – Insight, Intentionality, and Intimacy.

BY Don Neal August 1, 2018

The Downside of Looking on the Bright Side

One hazard with being hopeful things will work out? You can unintentionally eliminate the possibility that they may not.

BY Michelle Russell August 1, 2018

Talent, Chatbots, and More at ECEF

Lippman Connects President and Founder Sam Lippman kicked off the Exhibition and Convention Executives Forum with his take on the top challenges for the current state of the industry — including audience attendance and proving exhibitor ROI.

BY Michelle Russell August 1, 2018

Best Practices to Grow Events

John Barrett, executive director of The Worldwide Cleaning Industry Association, stressed the importance of developing and maintaining trust through partnerships and acquisitions during his ECEF keynote.

BY Kimberly Hardcastle-Geddes August 1, 2018

Vancouver, You Sustained Me

At a Green Meetings fam trip sponsored by Tourism Vancouver, sustainability came in all shapes, from e-bikes to green roofs to sablefish.

BY Jasmine Zhu August 1, 2018

MPI = Meeting Professionals in Indy

Visits to Indy hot spots gave MPI WEC 2018 attendees an experience to remember.

BY Casey Gale August 1, 2018

#WelcomeWorld

How two U.S. destinations on opposite coasts are working to get the message out to international visitors that their arms are open wide.

BY Barbara Palmer July 25, 2018

Behind the Scenes: A Seat at the Table

Your participants’ F&B experience is shaped by a lot more than what’s on their plates. The good news is that it’s not beyond your control.

BY Michelle Russell July 2, 2018

Behind the Scenes: The Future of Work

The World Economic Forum has identified four megatrends for the future of work. Here’s how they apply to the business-events industry.

BY Michelle Russell June 1, 2018

Behind the Scenes: Diversity, Inclusion, and Intersectionality

How can we distinguish between those three goals for the best possible outcome at business events?

BY Michelle Russell May 1, 2018

Behind the Scenes: Take as Prescribed

If medical conferences really boil down to improving patient care, shouldn’t patients have a presence and a voice at them?

BY Michelle Russell April 2, 2018

Behind the Scenes: The Science of Learning

How new ways of providing education at events can be a tricky business.

BY Michelle Russell March 1, 2018

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