Columns

Your Content Using AI

One of the greatest opportunities for leveraging AI in 2026 for your session content is not creating more of it, but rather chunking it into digestible, bite-sized snacks.

BY Dave Lutz, CMP February 23, 2026

6 Planning Habits That Hold Events Back (And What to Do Instead)

Some longtime habits do more harm than good. Here are some to consider letting go of as you design future events.

BY Kimberly Hardcastle February 18, 2026

A Turning Point for the Business Events Industry

Celebrating our 70th anniversary with our eyes on the future.

BY Sherrif Karamat February 1, 2026

Seen Another Way

Having just returned from Convening Leaders (CL) in Philadelphia as I write this, my head is swirling with conversations from the stage and in the hallways, snippets of which mesh with the stories we’ve worked on for this issue. The thread I keep pulling? The importance of reframing.

BY Michelle Russell February 1, 2026

Our New Duty of Relevance

Even one hour of intentional conversation can reshape how
people experience an entire event.

BY Beth Surmont January 29, 2026

Think ‘Presence’ vs. ‘Space’

Exhibitors are looking for different ways to show up at your event — and to make a bigger statement without a bigger booth. Here’s how to rethink your exhibitor offerings.

BY Kimberly Hardcastle January 2, 2026

Equip Your Exhibitors

Most trade-show professionals market and sell booth space and then simply wish their exhibitors well. You can do better — their success is your success.

BY Kimberly Hardcastle December 8, 2025

Unpacking the ‘Half a Glass’ Meetings Economy

Looking at our Annual Meetings Market Survey through the lens of optimism vs. pessimism.

BY Michelle Russell December 8, 2025

Why the Business Events Community Is Built to Last

The long-term value of our community lies in our ability to strengthen the connections that allow societies to thrive.

BY Sherrif Karamat December 3, 2025

Post-Con Survey Redo

What questions to ask — which ones to avoid — to increase your chances of getting the highest number of responses that yield insights.

BY Dave Lutz, CMP November 24, 2025

5 Things Corporate Events Are Doing Right

Sure, most corporate events have a bigger budget than association conferences. But what differentiates the best corporate events isn’t their scale or spend — it’s the thinking behind them.

BY Kimberly Hardcastle November 13, 2025

3 Practices That Beat New Skill Acquisition

In 2026, your edge will be from regularly engaging in three workplace practices.

BY Beth Surmont October 15, 2025

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