Event Strategy & Design
Seth Godin: Three Big Ideas
Marketing guru Seth Godin on leadership, making magic, and AI and the future of work.
Using AI to Move the Needle on Late Registrations
How Spark can help planners combat the late registration trend by uncovering patterns in their own registration data and finding ways to spur prospective audiences to action.
How to Make Subvention Programs Work Harder
A recent study shows that the current funding model to encourage group business falls short in significant areas beyond economics.
This Biennial Meeting Is a Divine Collaboration
How a national leadership conference amplifies the impact of a powerful network of Black Greek-letter fraternities and sororities.
How Convening Leaders 2026 Is Embracing Sustainability
Thanks to a combination of careful planning and strategic partnerships, PCMA’s annual meeting keeps raising its own standards for event sustainability.
A Connection-Building Exercise That Draws Out Event Participants
In keeping with its goal of having participants reimagine the traditional conference model, the inaugural The Conference for Conferences kicked off with an offbeat icebreaker.
Fixing a Broken Conference Model
At The Conference for Conferences, participants explored what events rooted in participant experience and connection could look like.
6 Experts on Keeping DEI Alive at Events
Industry leaders share their practical approaches for making events inclusive — from digital accessibility to balancing celebration with difficult conversations — even as DEI faces backlash.
How AI Can Help Humans Get Recycling Right
Oscar Sort, an AI-powered waste-sorting assistant, is improving recycling rates by reducing confusion — and errors — at the bins.
Have We Moved the Sustainability Bar?
According to AmEx Global Business Travel’s 2026 Global Meetings & Events Forecast, planners recognize that their attendees expect their events to be sustainable. But how are they delivering on that expectation?
5 Metrics to Focus on for Greener Meetings
The American Chemical Society’s ambitious event sustainability initiatives include reducing energy as well as food and plastic waste.
This ‘Little Behavioral Trick’ Makes Sessions More Meaningful
Behavioral expert Thimon de Jong — who spoke last week at PCMA Convening EMEA — on the brain benefits of resisting the urge to grab your phone the moment a session ends.