Event Strategy & Design

From the physical set-up to the way you orchestrate sessions and interaction, we help you put the latest smart thinking into practice to create environments and experiences that have an impact.

Seth Godin: Three Big Ideas

Marketing guru Seth Godin on leadership, making magic, and AI and the future of work.

BY Barbara Palmer November 24, 2025

Using AI to Move the Needle on Late Registrations

How Spark can help planners combat the late registration trend by uncovering patterns in their own registration data and finding ways to spur prospective audiences to action.

BY Barbara Palmer November 24, 2025

How to Make Subvention Programs Work Harder

A recent study shows that the current funding model to encourage group business falls short in significant areas beyond economics.

BY Kate Mulcrone November 18, 2025

This Biennial Meeting Is a Divine Collaboration

How a national leadership conference amplifies the impact of a powerful network of Black Greek-letter fraternities and sororities.

BY Barbara Palmer November 11, 2025

How Convening Leaders 2026 Is Embracing Sustainability

Thanks to a combination of careful planning and strategic partnerships, PCMA’s annual meeting keeps raising its own standards for event sustainability.

BY Kate Mulcrone November 10, 2025

A Connection-Building Exercise That Draws Out Event Participants

In keeping with its goal of having participants reimagine the traditional conference model, the inaugural The Conference for Conferences kicked off with an offbeat icebreaker.

BY Barbara Palmer November 3, 2025

Fixing a Broken Conference Model

At The Conference for Conferences, participants explored what events rooted in participant experience and connection could look like.

BY Barbara Palmer November 3, 2025

6 Experts on Keeping DEI Alive at Events

Industry leaders share their practical approaches for making events inclusive — from digital accessibility to balancing celebration with difficult conversations — even as DEI faces backlash.

BY Magdalina Atanassova October 29, 2025

How AI Can Help Humans Get Recycling Right

Oscar Sort, an AI-powered waste-sorting assistant, is improving recycling rates by reducing confusion — and errors — at the bins.

BY Barbara Palmer October 27, 2025

Have We Moved the Sustainability Bar?

According to AmEx Global Business Travel’s 2026 Global Meetings & Events Forecast, planners recognize that their attendees expect their events to be sustainable. But how are they delivering on that expectation?

BY Michelle Russell October 23, 2025

5 Metrics to Focus on for Greener Meetings

The American Chemical Society’s ambitious event sustainability initiatives include reducing energy as well as food and plastic waste.

BY Kate Mulcrone October 21, 2025

This ‘Little Behavioral Trick’ Makes Sessions More Meaningful

Behavioral expert Thimon de Jong — who spoke last week at PCMA Convening EMEA — on the brain benefits of resisting the urge to grab your phone the moment a session ends.

BY Barbara Palmer October 17, 2025

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