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Event Strategy & Design
The Anti-Diet Movement on Display at an Event for Dietitians
A recent Washington Post article pointed the finger at a nutrition conference as an outlet for misinformation that can contribute to the obesity epidemic.
Attendees Want Less Flash, More Substance
Research from Freeman reveals that attendees value hearing from industry experts and from each other more than celebrity keynotes. It’s even more highly prized, the research suggests, than open bars.
A Sustainability Pulse Check for Events
How does sustainability figure in the work of event organizers today? Three recent studies reveal some insights.
How an Agrifood Event Is Cultivating Innovation and International Participation
Rooted in New York but reaching the world online, the Grow-NY Competition and Summit provides $3 million in funding for innovative startups working throughout the agrifood ecosystem, from new farming technologies to ready-to-eat food products.
‘The Radical Act’ of Creating Community
Food is central to my Italian heritage, so of course I gravitated toward food-related trends identified by VML Intelligence, the futurism, research, and innovation unit of global creative agency VML, in its “The Future 100: 2024” report, which identifies 100 trends across industries that will shape our world this year and beyond.
Building Events for Belonging
When it comes to designing for social connection, event professionals are ahead of the futurists.
Ensuring Live Events are Accessible to All
Accessibility consultant Austin Whitney’s love of music and music festivals led to his life’s mission to improve access at events for people with disabilities.
When Wellness Is a Work Ambition
One trend in VML Intelligence’s “The Future 100: 2024” report is “Well Ambition,” meaning that “wellbeing is no longer sacrificed on the altar of ambition.” It’s an important message for business events professionals.
What Can the Events Industry Learn From ‘Emotioneering’?
This top trend for 2024, according to VML Intelligence’s “The Future 100: 2024” report, could be key to fulfilling what your audience most wants to get out of attending your event. They just may not recognize it themselves.
Conference Metrics That Matter
“What gets measured, gets managed,” is a phrase coined by management guru Peter Drucker. For annual conferences, this is best accomplished by identifying and adopting a combination of leading and lagging performance measures.
‘Programming Stellar Content That Connects With an Audience’
TED’s chief program and strategy officer on how TED — and the business events industry — has evolved post-COVID.
‘Tricky Times’ for Two Convention Centers
How two CVBs — Visit Cincy and Visit Savannah — are managing group business during the transitionary period when their convention centers’ renovation projects are underway.