Focus on APAC: COVID-19 Recovery Dashboard

Author: Convene Editors       

In this latest installment of COVID-19 Recovery Dashboard survey series, PCMA has focused exclusively on the APAC region, including Australia, New Zealand, South East Asia, China, India, Korea, and Japan. The region covers a culturally and linguistically diverse cluster of countries that have had vastly different experiences of the COVID-19 pandemic, including when it hit, government intervention, number of cases, and second-wave impacts.

Conducted July 7-15, this is the largest business events industry survey for this region to date, with 531 event industry professionals — 342 planners and 189 suppliers — answering questions about what the have experienced since the pandemic began and where they see the recovery headed — whether it be a return to live events or a shift to more digital or hybrid alternatives.

The majority of planners — more than 65 percent — said that the use of digital-event technology will highly impact or extensively impact their face-to-face attendance at events in the next six months. On the supplier side, 68 percent agreed that the rise in the use of digital-event technology will impact face-to-face attendance over the next six months. However, they were slightly more optimistic about the return to in-person events than planners in 2021 — 40 percent expected digital events will impact face-to-face events vs. 51 percent of planners.

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聚焦亚太地区:疫后行业恢复调查表

在最新进行的疫后行业恢复系列调查中,国际专业会议管理协会(PCMA)主要侧重于亚太地区,包括澳大利亚、新西兰、东南亚、中国、印度、韩国和日本。该地区内的各国在文化和语言方面呈现出较高的多样性,应对新冠疫情的经验也各不相同,包括疫情爆发的时间、政府的干预措施、病例数以及第二波疫情的影响等。

7月7日-15日,我们针对该地区的商务活动行业展开了史上最大规模的调查,共吸引531名商务活动行业专业人士(包括342名策划人员和189名供应商)参与。他们回答的问题涉及疫情爆发以来,他们的经历以及他们对行业恢复的预期,包括恢复线下商务活动、改成线上活动或通过混合形式举办。

大部分活动策划人员(超过65%)表示:在未来六个月里内,数字技术在商务活动中的应用将高度影响或严重影响他们的线下活动出席率。活动供应商方面,68%受访者认为在未来六个月内,数字技术在商务活动中更为频繁的应用将影响线下活动的出席率。然而,对于2021年线下活动的恢复情况,他们比活动策划人员略为乐观——40%受访者预计线上活动将影响线下活动,而活动策划人员的这一比例为51%。

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