Webinar: PCMA Business School Revisited: Learning Creativity from the Best Lessons from Standout Organizations

This lecture will examine several real-world case studies of organizations that are known for their creativity and innovation. We will “look-under-the-hood” to see how these organizations have realized innovation success. Take-aways that can be readily applied in your own organization will be identified.

Learning Objectives:

• A recognition that creativity and innovation can be managed in an organization. The structure and approach to these end-goals can be strategically cultivated.
• A better understanding of specific approaches that build creativity in an organization. Modeling successful innovative organizations is possible.
• There is no one “magic bullet” to build a creative and innovative organization. The best path to creativity is dependent on the industry you are in, the culture of your organization, and the end-goals that you are seeking to achieve.