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We sit down with PCMA’s Jason Paganessi to discuss how event data informs planners’ instincts and decision-making process. We’ll also touch on the idea that “your event is your brand,” and how PCMA uses event technology to grow their events, therefore growing their brand.
Learning Objectives:
- How PCMA has utilized event technology to process registration and event data, saving themselves tons of time
- How event technology has allowed PCMA to increase their event productivity by more than 20%
- How YOU can harness event data to inform your planner instincts, and make better decisions
This on demand session has been designated as eligible for CIC credit. You will need to self-submit your transcript directly to CIC to obtain CE credit, which can be found under “My PCMA” at the top right of the site.
PCMA is an Approved CAE Provider & CMP Preferred Vendor. 
Information
- Duration: 00:48:52
- Date: 06/08/2016
- Speakers:
CMP Certification
- EIC Status: Designated
- CMP-IS Domain: G. Meeting or Event Design
- Clock Hours: 1.0