Webinar: PCMA Business School Revisited: Learning Creativity from the Best Lessons from Standout Organizations

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This lecture will examine several real-world case studies of organizations that are known for their creativity and innovation. We will “look-under-the-hood” to see how these organizations have realized innovation success. Take-aways that can be readily applied in your own organization will be identified.

Learning Objectives:

  • A recognition that creativity and innovation can be managed in an organization. The structure and approach to these end-goals can be strategically cultivated.
  • A better understanding of specific approaches that build creativity in an organization. Modeling successful innovative organizations is possible.
  • There is no one “magic bullet” to build a creative and innovative organization. The best path to creativity is dependent on the industry you are in, the culture of your organization, and the end-goals that you are seeking to achieve.
This on demand session has been designated as eligible for CIC credit. You will need to self-submit your transcript directly to CIC to obtain CE credit, which can be found under “My PCMA” at the top right of the site.

PCMA is an Approved CAE Provider & CMP Preferred Vendor.


  • Duration: 00:50:28
  • Date: 06/07/2016
  • Speaker:

CMP Certification

  • EIC Status: Designated
  • CMP-IS Domain: G. Meeting or Event Design
  • Clock Hours: 1.0

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