Webinar: Building Change-Agent Events – Part 2


Have you ever applied what you learned at a meeting or event that resulted positively in your organization, company or community? There are many people who have, which is why the meetings and events industry can have a significant impact on the world. Whether large or small, building impactful, change-agent events starts with a defined strategy, mission and purpose as well as incorporation of the five senses. This two-part series will explore how a public-private partnership built a series of symposiums to create demand for their research and strengthen their industry leadership.

Learning Objectives:

  • Explore considerations in expanding the event’s format and location
  • Examine how incorporating the five-senses yields better engagement
  • Determine whether the objectives were met based on the goals

Click here to watch Part 1.

PCMA is an Approved CAE Provider & CMP Preferred Vendor.


  • Duration: 01:06:19
  • Date: 02/15/2018
  • Speaker:

CMP Certification

  • EIC Status: Submitted
  • CMP-IS Domain: G. Meeting or Event Design
  • Clock Hours: 1.0

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