If potential attendees believe in the value of an event, they’re more likely to attend and share their experience within their network. Leveraging this trust is key for optimal event design.

How to Build a Trustworthy Event

Nearly 400 professionals who attend events told 360 Live Media about what makes them trust — and distrust — events.

Does Sustainability Start From Within?

The Inner Development Goals lay out a framework based upon strengthening human skillsets to help people be a positive force for change in society.

Paris and the Eiffel Tower soaked in bright orange from hot sun

How Extreme Weather Is Impacting Events

As Earth’s average global temperature rises, the number of extreme weather events — including drenching rain, severe floods, and heat waves — is climbing, too. A new research report documents the effect of extreme weather on a full year of events of all kinds in Canada.

chairs with gift bags on them

Rethinking Swag at Events

Honeycomb Strategies has documented the life cycle of swag and its environmental impact. Here are some sustainable alternatives.

Addressing Carbon-Intensive Air Travel in the Events Industry

At a PCMA Executive Leadership Summit in January, members of the C-suite explored solutions to current and potential disruptions in the business events industry, including curtailed travel to their in-person events because of sustainability concerns.

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