Data & Analytics

The Digital Event Strategist’s Guide to GDPR Compliance

This webinar explores, what you need to know as a digital event producer to stay in compliance with GDPR regulations. This webinar will cover how to: Develop a Data Protection Strategy that is aligned to the GDPR and appropriate to your digital event; Identify the key deliverables including policies and procedures that your team needs to comply with the GDPR; Recognize your online participants’ personal data and identify where and how you or your event technology providers collect, create, store, use, transfer and eliminate that data.

In Search of ‘That Magical ROI’

A new white paper offers real-life examples of how medical meeting organizers have demonstrated the value of participating in their event to exhibitors.

Event ROI

How can associations track and measure outcomes?

Opening Main Stage: How to Build a Rockstar Brand

Brand expert Denise Lee Yohn shows you how to achieve rock star brand status for your events. Drawing from case studies, analyses, and interviews with brand leaders from the world’s leading brands, she shows you what great brands do and how to achieve brand leadership.

Designing our Events as Experiences

Join Charlotte Blank, Chief Behavioral Officer of Maritz, to learn about the psychological framework of the three types of experience utility, and how to apply behavioral insights to design memorable moments for the anticipating self, the experiencing self, and most importantly – the remembering self.