Data & Analytics Archives

The Digital Event Strategist’s Guide to GDPR Compliance

This webinar explores, what you need to know as a digital event producer to stay in compliance with GDPR regulations. This webinar will cover how to: Develop a Data Protection Strategy that is aligned to the GDPR and appropriate to your digital event; Identify the key deliverables including policies and procedures that your team needs to comply with the GDPR; Recognize your online participants’ personal data and identify where and how you or your event technology providers collect, create, store, use, transfer and eliminate that data.

August 16, 2018 -

In Search of ‘That Magical ROI’

A new white paper offers real-life examples of how medical meeting organizers have demonstrated the value of participating in their event to exhibitors.

August 13, 2018 - Article

Six Ways Medical Meetings Are Proving Their Value To Exhibitors (White Paper)

Medical meetings are finding other ways to demonstrate their value to current and prospective exhibitors. From beacon-collected data to lead scanners to third-party evaluations, here’s how two medical meetings are tackling the exhibitor ROI challenge.

August 10, 2018 - Article

Event ROI

How can associations track and measure outcomes?

August 3, 2018 - Article

2018 Event Statistics and What They Mean for Your Events

Eventbrite

Event statistics are a window into the state of the events industry. Find out what these stats, gathered from thousands of event creators, could mean for your next meeting.

August 3, 2018 -

OK, Computer: Why Are Hotels Employing Digital Concierges?

hospitalitynet

As the technology driving AI and recommendation engines continues to evolve, hotels are starting to embrace the power of digital concierges to provide a customized and on-demand service.

July 29, 2018 -

Using Technologies to Build Fan Club and Enhance Your Conference Design

Attendees and sponsors expect a high return on their investment and demand an impactful, sustained and useful learning experience. This session will explore IoT and other technologies that amplify the conference experience.

June 12, 2018 - Video

Opening Main Stage: How to Build a Rockstar Brand

Brand expert Denise Lee Yohn shows you how to achieve rock star brand status for your events. Drawing from case studies, analyses, and interviews with brand leaders from the world’s leading brands, she shows you what great brands do and how to achieve brand leadership.

June 11, 2018 - Video

Designing our Events as Experiences

Join Charlotte Blank, Chief Behavioral Officer of Maritz, to learn about the psychological framework of the three types of experience utility, and how to apply behavioral insights to design memorable moments for the anticipating self, the experiencing self, and most importantly – the remembering self.

June 11, 2018 - Video

Can Artificial Intelligence Be Unbiased?

Short answer: Yes. But machine learning is only as good as the data it's based on. And that's where it gets challenging.

May 29, 2018 - Article

Google and Facebook Are Already Accused of Breaking GDPR Laws

Fast Company

Both companies are engaging in "forced consent" according to privacy group noyb.eu.

May 29, 2018 -

DEI Tech Spotlight: Making Better Decisions With Better Data Management

As event organizers deal with a massive mountain of information, Cendyn aims to help them climb to the top for a better view of all that data.

May 28, 2018 - Article