PCMA is forming the first-of-its-kind secure data consortium in the business events industry that will draw from multiple data sources to provide visualized actionable revelations to the sectors and allow organizations to make informed decisions, recognize trends and deliver intelligence for strategic planning.
PCMA is forming the first-of-its-kind secure data consortium in the business events industry that will draw from multiple data sources to provide visualized actionable revelations to the sectors and allow organizations to make informed decisions, recognize trends and deliver intelligence for strategic planning.
This video of the mainstage session of the Asia Pacific Annual Conference explores keys to creating content that counts to keep new audiences coming back for more.
Since the May 2018 GDPR deadline, hear how companies have effectively implemented GDPR-compliance policies and transformed the way data is collected, stored and utilised.
Aggregating data sources and their analytic insights can pinpoint the most effective ways to engage with your target audience personas. This session will explore how you can extract the right data to create more impactful live experiences.
In a world of too much content, finding a way to make event content resonate with attendees is more important than ever.
Learn how you can start to better quantify events and evolve your data capabilities to drive better decision making.
8th Wave’s Atika Rosli looks at how technology affects the events industry and client relationships.
The e-commerce giant opened a new brick-and-mortar store with a product selection based on digital feedback. The model might be a way for organizations to think about curating their face-to-face programming.
Pico Pixel Managing Director Selene Chin explains how to effectively — and ethically — gather information at events.
Two pros offer insights on how to measure event value.
