How to Get Your Boss to Sign off on Your Event Strategy
At a CEMA Summit session, senior event organizers broke down how they get executive buy-in for their event plans — from using data that shows your event’s impact to thinking like a politician.
At a CEMA Summit session, senior event organizers broke down how they get executive buy-in for their event plans — from using data that shows your event’s impact to thinking like a politician.
What’s the first thing event content strategists need to do? According to speakers at a recent CEMA Summit session, you need to define your scope, because event content can encompass everything from signage to main stage messaging.
A session at CEMA Summit 2023 offered leaders ideas for navigating their teams through periods of upheaval — mergers and acquisitions included.
A session at CEMA Summit 2023 spelled out the alphabet soup for event success — KPIs, OKRs, and all the Rs.
PCMA is forming the first-of-its-kind secure data consortium in the business events industry that will draw from multiple data sources to provide visualized actionable revelations to the sectors and allow organizations to make informed decisions, recognize trends and deliver intelligence for strategic planning.
This video of the mainstage session of the Asia Pacific Annual Conference explores keys to creating content that counts to keep new audiences coming back for more.
Since the May 2018 GDPR deadline, hear how companies have effectively implemented GDPR-compliance policies and transformed the way data is collected, stored and utilised.
Aggregating data sources and their analytic insights can pinpoint the most effective ways to engage with your target audience personas. This session will explore how you can extract the right data to create more impactful live experiences.
In a world of too much content, finding a way to make event content resonate with attendees is more important than ever.
Learn how you can start to better quantify events and evolve your data capabilities to drive better decision making.
8th Wave’s Atika Rosli looks at how technology affects the events industry and client relationships.