Attendees and sponsors expect a high return on their investment and demand an impactful, sustained and useful learning experience. This session will explore IoT and other technologies that amplify the conference experience.
Brand expert Denise Lee Yohn shows you how to achieve rock star brand status for your events. Drawing from case studies, analyses, and interviews with brand leaders from the world’s leading brands, she shows you what great brands do and how to achieve brand leadership.
Join Charlotte Blank, Chief Behavioral Officer of Maritz, to learn about the psychological framework of the three types of experience utility, and how to apply behavioral insights to design memorable moments for the anticipating self, the experiencing self, and most importantly – the remembering self.
Short answer: Yes. But machine learning is only as good as the data it's based on. And that's where it gets challenging.
Both companies are engaging in "forced consent" according to privacy group noyb.eu.
As event organizers deal with a massive mountain of information, Cendyn aims to help them climb to the top for a better view of all that data.
The big change in data protection is on the doorstep. Get some last-minute advice here.
As your event grows, keeping track of attendee data can become more complicated but CRM software can help you make the most of the information you have at your fingertips.
Preliminary findings from the Meetings Significance Survey show that meetings in the U.S. have grown in terms of attendance and economic impact.
If you have data on even one member or customer in the EU, you need to understand the General Data Protection Regulation (GDPR) or face fines when it becomes enforceable.
In this session ISACA CEO Matt Loeb will share steps you can take to increase the cyber resilience of your event.
This case study reviews how BIO increased partnering, revenue and participant engagement through strategies in digital and data analysis, all the while learning a valuable lesson in the balancing of creative ideas with the science of data-driven initiatives.