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Leading Your Team With Compassion and Transparency
A session at CEMA Summit 2023 offered leaders ideas for navigating their teams through periods of upheaval — mergers and acquisitions included.
Do You Need a KPI Event Playbook?
A session at CEMA Summit 2023 spelled out the alphabet soup for event success — KPIs, OKRs, and all the Rs.
Webinar: Meet PCMA BEAM
PCMA is forming the first-of-its-kind secure data consortium in the business events industry that will draw from multiple data sources to provide visualized actionable revelations to the sectors and allow organizations to make informed decisions, recognize trends and deliver intelligence for strategic planning.
Make Smart Noise to Build a Viral Brand
This video of the mainstage session of the Asia Pacific Annual Conference explores keys to creating content that counts to keep new audiences coming back for more.
GDPR Stage Two Lessons from Implementation (PCMAAC18 Session)
Since the May 2018 GDPR deadline, hear how companies have effectively implemented GDPR-compliance policies and transformed the way data is collected, stored and utilised.
Using Data to Create Deeper Interactions (PCMAAC18 Session)
Aggregating data sources and their analytic insights can pinpoint the most effective ways to engage with your target audience personas. This session will explore how you can extract the right data to create more impactful live experiences.
‘Personalised Content Has Become the Norm’
In a world of too much content, finding a way to make event content resonate with attendees is more important than ever.
Webinar: Data — From Information to Orchestrated Action
Learn how you can start to better quantify events and evolve your data capabilities to drive better decision making.
Being Tech Savvy ‘Should Be Second Nature’
8th Wave’s Atika Rosli looks at how technology affects the events industry and client relationships.
Using Amazon’s 4-Star Approach to Shape Your Education Offerings
The e-commerce giant opened a new brick-and-mortar store with a product selection based on digital feedback. The model might be a way for organizations to think about curating their face-to-face programming.
Big Data, Big Responsibility
Pico Pixel Managing Director Selene Chin explains how to effectively — and ethically — gather information at events.