Meetings Mean Business Releases Preliminary Data From EIC Survey
Meetings + Incentive Travel
Preliminary findings from the Meetings Significance Survey show that meetings in the U.S. have grown in terms of attendance and economic impact.
Data & Analytics
New European Union Data Privacy Laws Could Cost Your Company Money
If you have data on even one member or customer in the EU, you need to understand the General Data Protection Regulation (GDPR) or face fines when it becomes enforceable.
Cyber Security: How to Keep Participants, Their Data Safe
In this session ISACA CEO Matt Loeb will share steps you can take to increase the cyber resilience of your event.
BIO International Convention: The Art & Science of Business Intelligence
This case study reviews how BIO increased partnering, revenue and participant engagement through strategies in digital and data analysis, all the while learning a valuable lesson in the balancing of creative ideas with the science of data-driven initiatives.
Ethnography & Exhibitions: A New Approach to Opportunity and Value Creation
This session will showcase how corporations and nonprofits are applying the ethnographic lens to better understand and serve the needs of customers, members and those attending or exhibiting at trade shows.
Artificial Intelligence at Events: The Story of Alexa and the American Society of Hematology’s Annual Meeting
Hear how the American Society of Hematology’s recent annual meeting used “Alexa” to enhance the attendee experience while simultaneously collecting data to better assist attendees in the future. Learn how it all came together and the key takeaways for implementing artificial intelligence at your next event.
IBTM Trends Watch Optimistic for Meetings and Events in 2018
citmagazine.com
IBTM's annual Trends Watch report has predicted a bright year ahead for the meetings and events industry, thanks to a renewed resilience driven by the past few years of economic instability.
Cyber Security Is Now a Bigger Threat
As event planners, we accumulate masses of sensitive data every time we hold an event. And as the industry becomes increasingly digital, with more and more data gathered by smart gadgets and event apps, how can we safeguard events against a data breach?
The Experience Institute, Associations Team on Events Industry Research
International Meetings Review
The Experience Institute, alongside meetings associations including PCMA, have aligned for a new initiative that will study attendee behavior and the influencing factors when choosing the events they will attend.
GDPR: Is Your Meetings Data Governance Ready?
Business Travel News
Find out what these pros have to say about how meetings managers can push toward compliance and what industry changes GDPR could precipitate.
Accurately Measure Your Event ROI With Attendee Lifetime Value
Eventbrite
If you define success by the number of events the average person attends, or how much they'll spend over time, you'll change the way you promote your event to new attendees.
What You Need to Know About Attracting Influencers to Events
bizbash.com
Find out how you can attract--and engage--influencers before, during, and after your event.