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Event ROI
How can associations track and measure outcomes?
Can Artificial Intelligence Be Unbiased?
Short answer: Yes. But machine learning is only as good as the data it's based on. And that's where it gets challenging.
DEI Tech Spotlight: Making Better Decisions With Better Data Management
As event organizers deal with a massive mountain of information, Cendyn aims to help them climb to the top for a better view of all that data.
GDPR Is Three Days Away. Are You Ready?
The big change in data protection is on the doorstep. Get some last-minute advice here.
Cyber Security Is Now a Bigger Threat
As event planners, we accumulate masses of sensitive data every time we hold an event. And as the industry becomes increasingly digital, with more and more data gathered by smart gadgets and event apps, how can we safeguard events against a data breach?
Data Privacy and Protection
The new GDPR data regulations will be enacted in May 2018 to protect from privacy and data breaches. Any organisation that holds data of European customer are subject to these regulations. Learn what you should do and how your organisation can be compliant. Hear tips from data intelligence and risk management professionals on how to ensure your participant data is protected so you're not tomorrow's headline.
Webinar: The Secret to Dramatically Improve Event Success: Behavioral Insight
As attendee experience palates grow more sophisticated, how can you be sure the experiences and encounters you design will be noticed and appreciated by attendees? In this webinar, we’ll explore the power of data insights and how wearable technology is changing the game forever.
CL17 Tech Spot Interview: Experient
Terence Donnelly, Vice President, Sales discuss Experient's latest tech breakthrough, eventBit at PCMA Convening Leaders in Austin, TX.
Using Data To Power Real-Time Meeting Design Innovation
As conference organizers collect data on attendee behaviors and preferences, they can use all that intelligence to make decisions that drive engagement. Learn how PCMA and Freeman work together to leverage the power of data at Convening Leaders.
Webinar: Using Event Data to Support Your Planner Instincts
We sit down with PCMA’s Jason Paganessi to discuss how event data informs planners’ instincts and decision-making process