Austin had been a big draw for 2020 American College of Toxicology’s annual meeting registrants. Organizers needed to figure out a way to bring as much of the destination as possible to an entirely online audience.
The Society of Independent Show Organizers (SISO) and UFI, the global association of the exhibition industry, produced a case study detailing how three independent show organizers joined forces to bring a safe in-person marketplace to the fashion industry in Orlando in early February. Here are highlights.
The digital tools that make it possible to conduct all or part of site visits remotely have come to the forefront over the last year, in ways that may change how planners book meetings in the future. Planners and destinations share their strategies.