PCMA’S 2017 Convening Leaders’ Raises the Bar with Record Attendance

PCMA (Professional Convention Management Association) has declared its recent ‘Convening Leaders’ event it’s most successful yet with 4175 delegates attending the event which was held in Austin, Texas at the start of January 2017.

Nearly 1500 further delegates attended Convening Leaders LIVE on-line, and an additional 180 Asian meetings professionals participated in a delayed rebroadcast of specific content for Asian audiences.

Proof of the event’s growing international outlook is the remarkable figure that delegates came from 45 countries to attend the event this year, up from 36 countries in 2016.

The program’s creative construct, Designing ColLABoration was evidenced throughout the 3 day program. From hands on multiple Learning Labs to featured speakers, each demonstrating how collaboration can enhance the quality and return for business events.

Deborah Sexton, President and CEO, PCMA said “Austin was the perfect destination to turn our lens towards the value of collaboration. The contributions of Tom Noonan and Mark Tester’s teams at the Austin Convention & Visitors Bureau and Austin Convention Center, as well as many of Austin’s noted citizens, demonstrated the power of real-time collaboration to conference participants.

Leaving a Legacy

Convening Leaders was kicked off with 130 attendees participating in PCMA’s Hospitality Helping Hands, benefitting Sammy’s House, an Austin not-for-profit agency that provides services for children who are medically fragile and/or developmentally delayed in inclusive learning environments with typically developing peers. The group worked on a variety of indoor and outdoor projects including playground repair, yard maintenance, toy sorting, sanitizing classrooms and other general repairs and maintenance throughout the facility.

The PCMA Education Foundation sold out this year’s Party With A Purpose, with over 1600 donating participants. In its 24th year, PWAP has raised more than $2.4 million USD for a range of notable causes as PCMA leads the business events industry’s efforts to make a difference in communities around the globe. The Austin event raised more than $200,000 USD that will be returned back to the industry for scholarships, grants and research. Post-party, Found and Sustaining Sponsor, GES presented a check for $25,000 USD to the local Health Alliance for Austin Musicians.

The next Convening Leaders will take place in Nashville, TN on January 7-10, 2018.


For all media enquiries, additional comment and request for interview please contact:

Alex Tunney at Davies Tanner Tel: +44 1892 619100 Email: [email protected]

For media queries from the Americas, APAC, EMEA, and requests for interviews with Sherrif Karamat, please contact: Meghan Risch, PCMA Chief of Staff, Vice President, Corporate Communications

About PCMA

PCMA, PCMA Foundation and CEMA educate, inspire, and listen, creating meaningful experiences where passion, purpose and commerce come together. We are the world’s largest community for Business Events Strategists, providing senior-level education, networking, and market intelligence for the global business events industry. Our mission is to drive social and economic progress through business events. Headquartered in Chicago, IL PCMA has 17 North American Chapters, regional communities in APAC, EMEA and LATAM, and members in 59 countries. The Corporate Event Marketing Association (CEMA), a PCMA subsidiary, advances strategic event marketing and marketing communications for senior-level event marketers and industry professionals. Visit us at pcma.org.

About PCMA Foundation

The role of the Foundation of PCMA is to support the mission of PCMA through fundraising and grant-giving focused on scholarships, education and research that will advance the business events industry. Annually the Foundation funds over $700K in impact, and since 1985 has funded over 2,500 scholarships, 100 research studies and education programs, and $2.7M in charitable giving.

About CEMA

The Corporate Event Marketing Association (CEMA) is the eminent community for senior event executives, association peers and industry partners and is an integral component of the Professional Convention Management Association’s (PCMA) brand collective. CEMA promotes professional networking opportunities, facilitates peer-to-peer knowledge sharing and drives industry standards. Through strong relationships with strategic partners, CEMA fosters both finding innovative solutions to business issues and continuous focus on members’ career growth. For more information, please visit http://www.cemaonline.com.

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