VisitBritain And PCMA Join Forces To Deliver The #Greatdebate At Convening Leaders In Austin

Alex Tunney at Davies Tanner
Tel: +44 1892 619100
Email: [email protected]

AUSTIN, TX, January 9, 2017 

VisitBritain and PCMA have teamed up to deliver the first ever #Greatdebate at PCMA Convening Leaders conference in Austin, Texas.

The debate will tackle the topical issue of “How geopolitics & global economics alter the course of business”, with key industry figures providing insight into the macro trends set to affect the events industry across the world.

Welcoming the opportunity to partner with PCMA on a new and unique initiative, VisitBritain Head of Business Visits & Events Chris Foy said:

“As a world-leading events destination with global connections, there’s a natural fit for Britain to be aligned with this signature thought leadership session. We strongly value our alignment with PCMA and recognise how debates of this type can contribute to developing professionalism among event strategists. We are rightly proud of the high standards demonstrated by the UK event industry and confident in our ability to deliver world class business events. With global connections to great venues, a hub of leading international event professionals and world-renowned research in top universities and centres of excellence, Britain is a natural home for meetings of great minds”.

Deborah Sexton, President & CEO, PCMA said:

“Collaboration is a key theme for PCMA in our mission to help our members develop winning business strategies and benefit from unique learning experiences. So VisitBritain is a perfect partner for this new and exciting event at this year’s Convening Leaders. The session, moderated by Janet Tan-Collis, President of SACEOS and Chief Executive of East West Planners, headquartered in Singapore, will feature a debate between Nick de Bois, Chairman of the United Kingdom’s Events Industry Board and former Member of Parliament and David Wallace, COO at Austin based AngelouEconomics. I’m greatly looking forward to a lively debate and some incredible insights”.
VisitBritain is co-hosting the #Greatdebate as part of its wider campaign to inspire event organisers across the world to choose Britain as a destination for business events.

The debate will also preview VisitBritain’s new Events are GREAT promotional film that features US and European event strategists outlining the UK’s unique qualities as a business events host. Their testimony to the qualities of the UK as a business events destination includes highlighting everything from easy access and unique venues to events expertise, academic and industrial strengths


For media queries from the Americas, APAC, EMEA, and requests for interviews with Sherrif Karamat, please contact: Meghan Risch, PCMA Chief of Staff, Vice President, Corporate Communications

About PCMA

PCMA, PCMA Foundation and CEMA educate, inspire, and listen, creating meaningful experiences where passion, purpose and commerce come together. We are the world’s largest community for Business Events Strategists, providing senior-level education, networking, and market intelligence for the global business events industry. Our mission is to drive social and economic progress through business events. Headquartered in Chicago, IL PCMA has 17 North American Chapters, regional communities in APAC, EMEA and LATAM, and members in 59 countries. The Corporate Event Marketing Association (CEMA), a PCMA subsidiary, advances strategic event marketing and marketing communications for senior-level event marketers and industry professionals. Visit us at

About PCMA Foundation

The role of the Foundation of PCMA is to support the mission of PCMA through fundraising and grant-giving focused on scholarships, education and research that will advance the business events industry. Annually the Foundation funds over $700K in impact, and since 1985 has funded over 2,500 scholarships, 100 research studies and education programs, and $2.7M in charitable giving.

About CEMA

The Corporate Event Marketing Association (CEMA) is the eminent community for senior event executives, association peers and industry partners and is an integral component of the Professional Convention Management Association’s (PCMA) brand collective. CEMA promotes professional networking opportunities, facilitates peer-to-peer knowledge sharing and drives industry standards. Through strong relationships with strategic partners, CEMA fosters both finding innovative solutions to business issues and continuous focus on members’ career growth. For more information, please visit

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