Iva Popova

Iva Popova, senior social media manager at Kenes Group, hopes that in the future she will be helping to amplify the events industry’s power to make a difference.

Young professionals collaborate in an open office

Gen Z Wants to Attend Events — Why Aren’t They?

Across the events industry, content and experiences are being reimagined to attract Gen Z audiences. According to research conducted earlier this year by Freeman and The Harris Poll, it looks like those efforts are paying off: Gen Z wants to attend industry events. So, why aren’t more young professionals showing up? Here’s how some events are bridging this gap.

People on the Move

Your colleagues are on the move, find out who is going where.

Caroline Pekar

Caroline Pekar, an assistant events manager at Freeman and a member of PCMA's 20 in Their Twenties class of 2025, hopes in the future to fill a gap she sees in the industry by mentoring young professionals new to event planning.

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