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Rocco LaForgia | PCMA Member Spotlight
Get to know PCMA Member Rocco LaForgia, Director of Sales Worldwide Accounts, Hilton Worldwide Sales
People on the Move
Your colleagues are on the move, find out who is going where.
Makenzie Brown
Makenzie Brown, international association sales manager at the Scottish Event Campus, was floored by the sheer size of the events industry.
The Real Meeting Is After the Meeting
In Dallas, meetings don’t end when the agenda wraps—they come alive after hours.
A Turning Point for the Business Events Industry
Celebrating our 70th anniversary with our eyes on the future.
Seen Another Way
Having just returned from Convening Leaders (CL) in Philadelphia as I write this, my head is swirling with conversations from the stage and in the hallways, snippets of which mesh with the stories we’ve worked on for this issue. The thread I keep pulling? The importance of reframing.
This Week on the Convene Podcast: Making Subvention Programs More Effective and Leading Through Disruption with Jay Kiew
From new research on why today’s subvention models fall short to Jay Kiew’s insights on building change‑fluent, resilient teams — here’s what’s new on the Convene Podcast.
Grounds for Gathering
This association for groundskeepers makes it a practice to co-locate their annual event with a trade show, doubling the educational and networking opportunities for attendees.
Filling a Hospitality Talent Gap While Giving Back: New Initiative Uplifts a Community
For more than 25 years, a Philadelphia food bank has provided low-income residents a pathway to employment in food service. A new partnership with the Philadelphia CVB and Michelin seeks to elevate and expand career opportunities for those students while filling a need in the local hospitality sector.
Our New Duty of Relevance
Even one hour of intentional conversation can reshape how people experience an entire event.
Why the Most Online Generation Still Shows Up for Events — And How to Design for Them
Recent research conducted by MCI Canada reveals why Gen Z values in-person events — and what they seek from them.
What’s Next for Ben Goedegebuure?
Ben Goedegebuure, a 2020 PCMA Lifetime Achievement Honoree, Business Events Strategist, is starting ‘a new chapter.’