Measuring what matters to the meetings industry, including our own meetings market, salary, and special-topic surveys. Plus ideas and innovations applied to the meetings industry, from authors and speakers working in a variety of fields.

AIDS 2020 Virtual

A Gray Area: Virtual Exhibits and Unrelated Business Income Tax (UBIT)  

Two attorneys who represent associations suggest that when it comes to whether income received from virtual-only trade shows is subject to taxation, we’re in a gray area. And that may be preferable to the alternative — a clear ruling that is not favorable to nonprofits. Here’s what you need to know. (A PCMA White Paper)

return on events

Return on Events: New Metrics for Now — and Into the Future

The PCMA research study, Beyond ROI to ROE, provides a new framework and toolkit to help business event professionals analyze, quantify, and report on the impact of meetings and events — with a novel approach that makes it possible to equally measure the countable metrics and the magic that happens when we gather.

Beyond ROI… to ROE (Return On Events): Measuring The Impact of Business Events

The PCMA research study, Beyond ROI to ROE (Return on Events), provides a new framework and toolkit to help business event professionals analyze, quantify, and report on the impact of meetings and events — with a novel approach that makes it possible to equally measure the countable metrics and the magic that happens when we gather, whether it’s IRL (in real life) or URL (digitally).

event insurance

PCMA Survey on Event-Cancellation Insurance Shows Gaps

Nearly one-quarter of respondents to a recent survey said they did not have event-cancellation insurance policies for their event in 2020 and only 20 percent have secured coverage for their future face-to-face events.

events industry survey

Scrubbing ‘Cannibalize’ From Our Industry Vernacular

The results of the latest COVID-19 Recovery Dashboard survey show that both planners and suppliers increasingly see a future where small groups meet in person and a much larger audience experiences the event online — and the two complement each other.

Focus on APAC: COVID-19 Recovery Dashboard

In what is the largest business events industry survey conducted for the APAC region to date, 531 event industry professionals — 342 planners and 189 suppliers — participated in the latest PCMA survey.

The Future of Live Events (White Paper)

What impact will COVID-19 have on live events? How will business event professionals ensure the safety of their participants? In conversations with dozens of organizers, PCMA found the events industry may have more challenges than solutions. However, there may be an opportunity to breathe new life into future events by increasing contract flexibility and verbiage, exploring hybrid event options, and the elimination of communal F&B setups.

salary survey

Convene Salary Survey 2020: Before COVID-19

The picture of a vibrant, healthy business events industry portrayed by more than 600 respondents to this year's survey before COVID-19 stands in stark relief to the uncertain reality many currently face. The results serve as a kind of optimistic benchmark: a level to return to as the industry resets and recovers.