Measuring what matters to the meetings industry, including our own meetings market, salary, and special-topic surveys. Plus ideas and innovations applied to the meetings industry, from authors and speakers working in a variety of fields.
In this free resource taken directly from the 7 Change Actions learning experience, we'll look into human-centered marketing, why we need it, and a few diverse examples of how companies demonstrate human-centric marketing including IKEA, Burger King, American Express, and Chipotle.
Innovation can only happen when we meaningfully connect all who are carriers of knowledge and information. We need to bring all the great ideas together that exists in someone’s head or within a team, that unites human beings who work within a community.
Research shows that managers tend to see restrictions and a lack of resources as the main obstacles to innovation — but crises continue to prove the opposite.
In the latest Business Events Recovery Dashboard, planners and suppliers are divided on whether the recent CDC guidance on vaccinated people going mask-free will result in higher attendance at in-person events. But they are both focusing their efforts on creating new business models that work in the current events environment.
Most companies may claim that they are different from the pack, that their value proposition is unique, that they use different technology, have a unique insight into their consumers, or have a specialized team that can better synthesize all of these inputs and arrives at a superior CX. However, we must ask ourselves if that is in fact true – and what needs to be done in order to create a differentiated consumer experience.
In the latest COVID-19 Recovery Dashboard, planners and suppliers were divided about whether the new guidance for fully vaccinated individuals will translate into greater attendance at in-person events. But the majority of planners agreed that it wasn’t making planning those events any easier.
Nearly one-third of business events professionals doing business in Australia, New Zealand, and Southeast Asia said that they are unable to estimate in-person registration numbers for an event this year until they get closer to its planned date — and more than one-third are making the go/no-go decision on an in-person event in 2021 within two months of the event date.
Let PCMA’s speaker agreement template be your guide. Download our fillable speaker agreement template. Fill it out with your organization’s and speaker’s information, or incorporate it into your existing template.
Convene’s latest COVID-19 Recovery Dashboard survey results demonstrate how suppliers and planners continue to factor all kinds of challenges into their plans for 2021 digital, in-person, and hybrid events.
The results of a recent PCMA survey of the next generation of attendees reveal what they like about business events and how they would like to interact with them going forward.
The latest COVID-19 Recovery Dashboard shows that the majority of planners and suppliers are planning a return to in-person events set for between July and September — while simultaneously preparing for a range of potential scenarios.
The process of finding the right vendor for your virtual event can be overwhelming. We aim to provide a clear roadmap with three steps to success as a guide to help you navigate the frustrating procurement process.