5 Marketing Strategies From the Savannah Bananas

The Savannah Bananas recently inked a deal with ESPN, ABC, and Disney+ to stream 25 games in 2026 — proof of their large and growing fan base. Here’s how events can take a page from their marketing playbook to cultivate a strong following.

Generative AI models have changed the way event marketers approach content strategy.

Your Content Using AI

One of the greatest opportunities for leveraging AI in 2026 for your session content is not creating more of it, but rather chunking it into digestible, bite-sized snacks.

Bridging Our Divides

We live in a polarized world. How can events bring people together and restore civility without glossing over our differences and challenges?

Grounds for Gathering

This association for groundskeepers makes it a practice to demonstrate the work of its members via a social-impact initiative at the conference’s host destination.

With Freeman’s support, CES exhibitors built environments that allowed attendees to engage directly with products, content, and brand messaging.

Think ‘Presence’ vs. ‘Space’

Exhibitors are looking for different ways to show up at your event — and to make a bigger statement without a bigger booth. Here’s how to rethink your exhibitor offerings.

Claire Smit

Claire Smith Announces Retirement

The former PCMA Chair of the Board will retire from her position as the Vancouver Convention Centre’s vice president, sales and marketing, in April.

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