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lawmakers and PCMA member meet

How a Pandemic Problem Helped Innovate a GMID Program

After a year off due to COVID-19 in 2020, PCMA’s Capital Chapter switched its Hill Day advocacy event last year to virtual appointments with lawmakers and invited other PCMA chapters to lead the meet-ups — thereby increasing the number of participants and appointments. The chapter is building on that momentum for this year’s virtual Hill Day.

primal scream

Could ScreamCon Be Next?

The ongoing frustration of the pandemic is sparking a new kind of event: the group scream.

Gary Shapiro speaking at CES

5 Lessons Learned From CES 2022

In an online roundtable discussion last week hosted by mdg, organizers of CES 2022 shared what worked, what didn’t, and what lessons they learned from planning and hosting the event during the worst of the Omicron outbreak.

Charles Dickens's shorthand sample

A Dickens of a Breakthrough

Dickens scholars and computer scientists got together online and solved a century-old literary puzzle. What can the meetings industry learn about the value of collaboration from their success story? 

Rethinking Marketing Personas for Events

The human dimensions that meeting participants bring to an event are too rich and multi-faceted to be contained within a set of personas, brand and engagement expert Tim Simpson told the Convening Leaders 2022 audience.

We’re on the Cusp of the Next Gen of Events

A session at PCMA Convening Leaders 2022 contrasted the evolution of the business events industry against other business sectors and explored what insights we should glean from that — and why the future may be here sooner than you may think.

CL22 registration desk

5 Consumer Trends Having an Impact on Business Events

A recent survey of 25,000 consumers in 22 countries by professional services company Accenture reveals that the pandemic has caused consumers to reevaluate how and what they buy. Here’s what that means for events.