Artificial Intelligence

Embracing AI in the Events Industry: My Journey and Insights across Hong Kong, Singapore and Sydney

Karine Koh, Regional Advisory Board member of PCMA APAC, sharing her journeys and insights attending PCMA APAC Labs in June on Future of Work and Artificial Intelligence across Hong Kong, Singapore and Sydney.

BY Karine Koh July 30, 2023

PCMA APAC Labs – Recap on Future of Work: Impact of AI on the Workforce

The “Project SPARK: The AI Tool for Eventprofs, by Eventprofs” webinar on 18 July 2023 received incredible feedback on how SPARK can support and help them regain their precious time from repetitive tasks.

“AI will not replace you and your job, but people who use AI will.”
Veemal Gungadin, Founder & CEO, Gevme

Hear from our participants on their thoughts and how they used SPARK:
As a marketer for business events, SPARK saves me valuable time by swiftly extracting key takeaways from lengthy videos, summarise and transform them engaging LinkedIn posts. This allows me to focus on the aspects that require a human touch.

Ethan Ng, Managing Partner, MET Communications
“SPARK is an amazing tool for business events! I wish I had discovered it sooner when when I was crafting a session description from scratch last week. I dropped my content into SPARK, and it effortlessly outperform my copy!”
Karen Bolinger, Interim Chief Executive Officer, Destination Gold Coast

July 26, 2023

Learn How to Use AI Tools, Creativity Expert Says

Musician David Usher, founder of the artificial intelligence creative studio Reimagine AI, showed the PCMA EduCon 2023 audience how human creativity and AI can work together.

BY Curt Wagner July 10, 2023

5 Ways to Use AI to Help Spark Event Session Ideas

Artificial intelligence is the new power tool for events, but keep in mind its limitations — and be ready to verify and edit the information it gives you.

BY Beth Surmont June 12, 2023

How AI Can Bring Ideas to Life

These imaginary brand collaborations illustrate how AI can amplify human creativity — and make us wonder: What’s possible in the business events industry?

BY Barbara Palmer June 2, 2023

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