Event Strategy & Design

From the physical set-up to the way you orchestrate sessions and interaction, we help you put the latest smart thinking into practice to create environments and experiences that have an impact.

Acquisition of a Fan Expo Opens Doors for Nonprofit

When Pop Culture Classroom’s main fundraising event, Denver Comic Con, was acquired by Informa Connect in 2021, it freed up the organization to focus on its primary mission.

BY Casey Gale January 31, 2023

How Short-Term Activations Can Create Lasting Positive Change

A growing number of destinations seeking to create community experiences since the pandemic are looking at Better Block’s neighborhood pop-up projects.

BY Michelle Russell January 30, 2023

Breaking Through the Mindset of Digital vs. In-person Events

It’s time to experiment more with hybrid event formats, says Annalisa Ponchia Baccara, director of international congress development at AIM Group International.

BY Barbara Palmer January 30, 2023

AMDA’s Journey to Meeting Back In Person

The Society for Post-Acute and Long-Term Care Medicine’s annual conference has undergone several transformations since 2020.Here’s what the society’s meetings manager, Kristin Pichon, has learned about her members as a result.

BY Casey Gale January 30, 2023

4 Ideas to Consider When Making Main Stage Contingency Plans

As event professionals hope for a full return to in-person events amid continued uncertainties, having speakers agree to contingency plans is a wise move.

BY Dave Lutz, CMP January 27, 2023

Increasing Post-Session Survey Response Rates

PCMA’s Catalyst community discussed some ways to get attendees to fill out session surveys, and shared ideas on how to celebrate an association’s anniversary.

BY Convene Editors January 27, 2023

What Should Your Hybrid Event Strategy Be?

When planning your hybrid events, start by determining what you want to accomplish. Here are four important questions for planners to consider.

BY Beth Surmont January 23, 2023

How Volunteers Can Move Your Event Closer to Your Sustainability Goals

At Greenbuild, Team Human’s person-to-person communication helped educate participants about event sustainability practices, which helped prevent recycling errors.

BY Barbara Palmer January 13, 2023

Magnet Wall Draws Git Merge Attendees to Networking Space

A magnet board at a GitHub tech conference not only engaged participants but reinforced the collaborative spirit of their community. 

BY Michelle Russell January 13, 2023

6 Food Waste Strategies to Consider Before Your Next Event

Experts from Levy/Compass Group, Astrapto, and streamlinevents shared fresh ideas on how to take a smarter and more sustainable approach to F&B.

BY Jennifer N. Dienst January 10, 2023

What’s Stopping You From Creating Immersive Events?

At CL23 Monday, Anthony Vade, event experience strategy director of Encore, walked both digital and in-person attendees through the psychology behind immersive experiences.

BY Casey Gale January 9, 2023

New PCMA Board Chair Focuses on Inclusivity, Sustainability, and Development of Future Leaders

Desirée Knight, chair of PCMA’s 2023 Board of Directors and Trustees, talks about her goals during her term and the challenges facing the events industry.

BY Casey Gale January 9, 2023

Become a Member

Get premium access to provocative executive-level education, face-to-face networking and business intelligence.

Join PCMA