What steps should event strategists take to make sure they are prepared for a crisis?

Across Asia, gifts can symbolise the beginning of meaningful relationships, but ‘it is important to ensure the right gifts are presented at the right time.’

Responding to a recent Communique article on hotel loyalty programmes, CWT’s Nina Gomez says such schemes have benefits. But do your homework.

Instead of giving the online audience the full concert experience, the most famous couple in hip-hop offered a small glimpse of the stage at a recent performance in South Africa. Event organizers can take a cue from the FOMO-inducing approach.

We asked a handful of mdg’s in-house experts for resolutions to inspire your event marketing campaigns in the coming year. From leverage more behavioral data to international relationships to writing for robots, here are fives strategies to put into action.

The 150-plus-year-old American Institute of Architects’ annual convention was stripped down to the studs. Here’s a look at the first phase of its remodel.

After a hotly contested, year-long search for a second base, the e-commerce giant announced two new homes. What can event organizers take away from Amazon’s RFP process?

Sixty percent of planners surveyed said CIT is replacing financial incentives and bonuses as a way to motivate staff.

EIC study also finds that events keep the economy humming with 26 million jobs.

HappyOrNot uses smiley-face indicators to measure the happiness of retail customers, airline passengers, and health-care patients. The system could make a big difference for collecting opinions from attendees and exhibitors, too.

Preliminary results of the first Global Economic Significance of Business Events study commissioned by the Events Industry Council demonstrates the industry’s impact.

Looking to attract attendees from outside the U.S. to your event in the States? Here’s a three-stage strategy to consider over the course of a year.