Business of Events

Money-saving, revenue-raising, and risk-management strategies for meetings and trade shows of all sizes. And we look at the logistics of international meetings, from cultural concerns to business practices around the globe.

To Succeed in Asia-Pacific, You Have to Do This

Adapting to local business practices and culture is a must, says business-strategy expert Bhavya Sehgal.

BY Barbara Palmer July 3, 2017

Reshaping the Asian Tech Landscape

Move over, Silicon Valley. For a small country, Singapore is quickly becoming a massive global innovation hub.

June 8, 2017

3 Takeaways From Freeman’s Global Brand Experience Study

Nearly 1,000 global marketers shared how live events fit in their overall strategy, shedding light on opportunities for growth and development in the industry.

BY Michelle Russell June 6, 2017

Human Resilience as a Business Model

According to one expert, employee resilience starts with an organization’s culture.

BY Barbara Palmer June 1, 2017

Does This Look Like a Tech Booth?

A different approach to space can change your perspective — an idea Spacebase demonstrated with its experiential alternative to a traditional trade-show booth.

BY Barbara Palmer May 31, 2017

Gaining Hands-On Experience

At a global congress for oral implantology in New Delhi, India, doctors were able to immediately put into practice what they had learned.

BY Casey Gale May 23, 2017

Serious About Business Innovation? So Is Orlando.

Orlando’s thriving life-sciences and health-care sector, advanced manufacturing industry, and tech start-up community lend themselves to forward-thinking event programs.

BY Kristin Luna May 11, 2017

Unpacking the Trouble With Travel

At a recent forum sponsored by Meet Puerto Rico, a panel of meetings and travel heavyweights discussed the many challenges — and select opportunities — of ‘Traveling in These Times.’

BY Christopher Durso May 8, 2017

5 Tips on How to Control Your Message in a Crisis

When a crisis occurs, the press expects an explanation right away. Ari Fleischer, former White House press secretary, shares his formula for staying cool under pressure.

BY Casey Gale May 8, 2017

How Will Europe’s New MedTech Guidelines Affect Your Meetings?

Medical conferences with international attendees should ‘brace themselves for an impact.’

BY Kristin Luna May 3, 2017

5 Destinations Using Virtual Reality to Put You in Their Place

Virtual reality has finally arrived. And destinations and venues are getting increasingly creative about using it for 360-degree tours, high-flying site visits, and more. Grab your headset and take a look.

BY Ken Budd May 1, 2017

Crossing the U.S. Off the Destination List

While President Trump’s travel ban remains hung up in federal court, it already is having an effect on bookings of U.S. cities for international business events.

BY Michelle Russell April 25, 2017