Beyond ROI… to ROE (Return On Events): Measuring The Impact of Business Events

A Research Series supported by the PCMA Foundation in partnership with Marriott International, the Long Beach Convention & Visitors Bureau, and CEMA


The PCMA research study, Beyond ROI to ROE (Return on Events), provides a new framework and toolkit to help business event professionals analyze, quantify, and report on the impact of meetings and events — with a novel approach that makes it possible to equally measure the countable metrics and the magic that happens when we gather, whether it’s IRL (in real life) or URL (digitally).

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