Beyond ROI… to ROE (Return On Events): Measuring The Impact of Business Events
A Research Series supported by the PCMA Foundation in partnership with Marriott International, the Long Beach Convention & Visitors Bureau, and CEMA
The PCMA research study, Beyond ROI to ROE (Return on Events), provides a new framework and toolkit to help business event professionals analyze, quantify, and report on the impact of meetings and events — with a novel approach that makes it possible to equally measure the countable metrics and the magic that happens when we gather, whether it’s IRL (in real life) or URL (digitally).
Complete the form below to receive a link to the report in PDF format.
December 7, 2020