This session explores how organisations can build a responsible digital culture that protects data, respects privacy, and strengthens brand integrity in an increasingly interconnected world.

PCMA APAC Labs is a sandbox for event organisers, marketers, event managers, and event strategists. This June’s Labs in Hong Kong is designed to discover The Future of Work and Impact of AI on the Workforce for the business events industry, including a guided hands-on workshop using generative AI - Project Spark: Business Events AI Powered by You.