BEGIN:VCALENDAR VERSION:2.0 PRODID:-//PCMA - ECPv5.14.2.1//NONSGML v1.0//EN CALSCALE:GREGORIAN METHOD:PUBLISH X-WR-CALNAME:PCMA X-ORIGINAL-URL:https://www.pcma.org X-WR-CALDESC:Events for PCMA REFRESH-INTERVAL;VALUE=DURATION:PT1H X-Robots-Tag:noindex X-PUBLISHED-TTL:PT1H BEGIN:VTIMEZONE TZID:Asia/Kuala_Lumpur BEGIN:STANDARD TZOFFSETFROM:+0800 TZOFFSETTO:+0800 TZNAME:+08 DTSTART:20260101T000000 END:STANDARD TZID:Australia/Sydney BEGIN:STANDARD TZOFFSETFROM:+1100 TZOFFSETTO:+1000 TZNAME:AEST DTSTART:20260404T160000 END:STANDARD BEGIN:DAYLIGHT TZOFFSETFROM:+1000 TZOFFSETTO:+1100 TZNAME:AEDT DTSTART:20261003T160000 END:DAYLIGHT TZID:Asia/Singapore BEGIN:STANDARD TZOFFSETFROM:+0800 TZOFFSETTO:+0800 TZNAME:+08 DTSTART:20260101T000000 END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=Asia/Kuala_Lumpur:20260610T100000 DTEND;TZID=Asia/Kuala_Lumpur:20260610T130000 DTSTAMP:20260502T131937 CREATED:20260428T103806Z LAST-MODIFIED:20260428T104008Z UID:252780-1781085600-1781096400@www.pcma.org SUMMARY:PCMA APAC Labs Kuala Lumpur DESCRIPTION:More information will be provided soon. \n\n \n \n\n\n \n \n\n \n \n \n Who should attend \nEvent organisers | Event marketers | Event managers | Agency leaders | Marketers | Association leaders  \n\n \n \n\n\n \n \n\n \n \n \n \n\n\n Speakers\n \n\n\n \n \n \n \n Peter MerrettTamsyn Barker\n \n \n \n \n Peter Merrett \nInternational Keynote Speaker and Trusted Advisor \n\n\n \n \n \n\n Peter Merrett is a multi-award-winning luxury hotelier\, Australia’s 2024 Keynote Speaker of the Year\, and the visionary founder of The House of Wonderful. \nWith over thirty-five years of transforming luxury hotels\, commercial properties\, and their teams from status quo to best-in-class\, Peter has revitalized the hearts of some of the world’s most recognized brands. His approach goes beyond KPIs and mission statements\, bringing wonder back to life\, leadership\, and service in a way that creates extraordinary results. \nHe guided his teams to historical heights\, twice claiming the United Kingdom’s Hotel of the Year\, the International Office Building of the Year for Tower 42 in London and the Best Customer Experience in the World for JLL Australia. He brings his custom-made “recipes” to audiences everywhere\, to show how wonder isn’t just for children\, nor is heart-led hospitality only for esteemed hotels\, but a way to inspire and transform workplaces\, service\, and lives. \nCheck out Peter’s Linkedin. \n\n\n Tamsyn Barker \nManaging Director\, APAC | FIRST Agency \n\n\n \n \n \n\n Tamsyn is responsible for leading the Asia-Pacific region for global brand experience agency\, FIRST and driving business growth internationally. With over 25 years in the experiential marketing space\, across Australia\, Asia and the UK/Europe\, she possesses a keen understanding of the cultural nuances that drive success for brands. \nTamsyn also leads the global FIRST ESG initiative\, Paramount – a dedicated team with a core focus on the development and integration of the agency’s sustainability strategy and ESG performance and reporting. \nTamsyn is a creative leader who is passionate about design and when not working\, enjoys time pursuing the arts and equestrian sports. \nCheck out Tamsyn’s Linkedin.  \n\n\n \n \n \n \n\n\n \n \n\n \n \n \n Event Details \nDate: Wednesday\, 10 June 2026\nTime: 10 am – 1 pm\nVenue: Kuala Lumpur CBD (Exact venue will be sent via email confirmation) \n\n\n Limited spots available – priority will be given to PCMA Members. An email will be sent to you to confirm your registration and guide you through the payment process to secure your spot.  \n\n\n REGISTRATION IS NOT YET OPEN. When registering – please log in to your PCMA account or create one if you’re new. \n\n \n \n\n\n \n \n\n \n \n \n \n \n \n \n \n\n\n \n \n\n \n \n \n *MYR rates are indicative pricing only. Registration will be charged in SGD. \n\n \n \n\n\n \n \n\n \n \n \n About PCMA Labs \nPCMA Labs is a sandbox for event organisers\, marketers\, event managers\, and event strategists. Explore business events industry trends and pain points in a safe environment where you will be challenged to think out of the box\, where the seemingly impossible may be possible with collective wisdom and action. Build trusted\, peer-to-peer relationships and be part of a community that innovates and shapes the future of our industry.  \n\n \n \n\n\n \n \n\n \n \n \n Register your interest to attend the event by filling in the form below.\n*All fields are necessary.  \n\n\n \n\n[vc_btn title=”REGISTER YOUR INTEREST TODAY” style=”custom” custom_background=”#54a0d4″ custom_text=”#ffffff” size=”lg” align=”center” link=”url:https%3A%2F%2Fcommunity.pcma.org%2Fs%2Fform%3Fid%3Da0SRg000004Y6v7″] \n \n\n\n \n \n\n \n \n \n PARTNERS\n \n\n\n \n \n \n\n \n \n \n \n \n\n\n \n \n\n \n \n \n SPONSORS URL:https://www.pcma.org/event/labs-kuala-lumpur-june-2026/ CATEGORIES:APAC (Asia Pacific) ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2026/04/KL-Lab-10-June-2026.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Australia/Sydney:20260630T080000 DTEND;TZID=Australia/Sydney:20260630T110000 DTSTAMP:20260502T131937 CREATED:20260428T104606Z LAST-MODIFIED:20260428T104711Z UID:252787-1782806400-1782817200@www.pcma.org SUMMARY:PCMA APAC Labs Sydney DESCRIPTION:More information will be provided soon. \n\n \n \n\n\n \n \n\n \n \n \n Who should attend \nEvent organisers | Event marketers | Event managers | Agency leaders | Marketers | Association leaders  \n\n \n \n\n\n \n \n\n \n \n \n \n\n\n Speakers\n \n\n\n \n \n \n \n Peter MerrettTamsyn Barker\n \n \n \n \n Peter Merrett \nInternational Keynote Speaker and Trusted Advisor \n\n\n \n \n \n\n Peter Merrett is a multi-award-winning luxury hotelier\, Australia’s 2024 Keynote Speaker of the Year\, and the visionary founder of The House of Wonderful. \nWith over thirty-five years of transforming luxury hotels\, commercial properties\, and their teams from status quo to best-in-class\, Peter has revitalized the hearts of some of the world’s most recognized brands. His approach goes beyond KPIs and mission statements\, bringing wonder back to life\, leadership\, and service in a way that creates extraordinary results. \nHe guided his teams to historical heights\, twice claiming the United Kingdom’s Hotel of the Year\, the International Office Building of the Year for Tower 42 in London and the Best Customer Experience in the World for JLL Australia. He brings his custom-made “recipes” to audiences everywhere\, to show how wonder isn’t just for children\, nor is heart-led hospitality only for esteemed hotels\, but a way to inspire and transform workplaces\, service\, and lives. \nCheck out Peter’s Linkedin. \n\n\n Tamsyn Barker \nManaging Director\, APAC | FIRST Agency \n\n\n \n \n \n\n Tamsyn is responsible for leading the Asia-Pacific region for global brand experience agency\, FIRST and driving business growth internationally. With over 25 years in the experiential marketing space\, across Australia\, Asia and the UK/Europe\, she possesses a keen understanding of the cultural nuances that drive success for brands. \nTamsyn also leads the global FIRST ESG initiative\, Paramount – a dedicated team with a core focus on the development and integration of the agency’s sustainability strategy and ESG performance and reporting. \nTamsyn is a creative leader who is passionate about design and when not working\, enjoys time pursuing the arts and equestrian sports. \nCheck out Tamsyn’s Linkedin.  \n\n\n \n \n \n \n\n\n \n \n\n \n \n \n Event Details \nDate: Tuesday\, 30 June 2026\nTime: 8 am – 11 am\nVenue: Sydney CBD (Exact venue will be sent via email confirmation) \n\n\n Limited spots available – priority will be given to PCMA Members. An email will be sent to you to confirm your registration and guide you through the payment process to secure your spot.  \n\n\n REGISTRATION IS NOT YET OPEN. When registering – please log in to your PCMA account or create one if you’re new. \n\n \n \n\n\n \n \n\n \n \n \n \n \n \n \n \n\n\n \n \n\n \n \n \n *AUD rates are indicative pricing only. Registration will be charged in SGD. \n\n \n \n\n\n \n \n\n \n \n \n About PCMA Labs \nPCMA Labs is a sandbox for event organisers\, marketers\, event managers\, and event strategists. Explore business events industry trends and pain points in a safe environment where you will be challenged to think out of the box\, where the seemingly impossible may be possible with collective wisdom and action. Build trusted\, peer-to-peer relationships and be part of a community that innovates and shapes the future of our industry.  \n\n \n \n\n\n \n \n\n \n \n \n Register your interest to attend the event by filling in the form below.\n*All fields are necessary.  \n\n\n \n\n[vc_btn title=”REGISTER YOUR INTEREST TODAY” style=”custom” custom_background=”#54a0d4″ custom_text=”#ffffff” size=”lg” align=”center” link=”url:https%3A%2F%2Fcommunity.pcma.org%2Fs%2Fform%3Fid%3Da0SRg000004Y6v7″] \n \n\n\n \n \n\n \n \n \n PARTNERS\n \n\n\n \n \n \n\n \n \n \n \n \n\n\n \n \n\n \n \n \n SPONSORS URL:https://www.pcma.org/event/labs-sydney-june-2026/ CATEGORIES:APAC (Asia Pacific) ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2026/04/SYD-Lab-30-June-2026.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Asia/Singapore:20260709T150000 DTEND;TZID=Asia/Singapore:20260709T180000 DTSTAMP:20260502T131937 CREATED:20260429T014249Z LAST-MODIFIED:20260429T015313Z UID:252837-1783609200-1783620000@www.pcma.org SUMMARY:PCMA APAC Labs Singapore DESCRIPTION:More information will be provided soon. \n\n \n \n\n\n \n \n\n \n \n \n Who should attend \nEvent organisers | Event marketers | Event managers | Agency leaders | Marketers | Association leaders  \n\n \n \n\n\n \n \n\n \n \n \n \n\n\n Speakers\n \n\n\n \n \n \n \n Peter MerrettTamsyn Barker\n \n \n \n \n Peter Merrett \nInternational Keynote Speaker and Trusted Advisor \n\n\n \n \n \n\n Peter Merrett is a multi-award-winning luxury hotelier\, Australia’s 2024 Keynote Speaker of the Year\, and the visionary founder of The House of Wonderful. \nWith over thirty-five years of transforming luxury hotels\, commercial properties\, and their teams from status quo to best-in-class\, Peter has revitalized the hearts of some of the world’s most recognized brands. His approach goes beyond KPIs and mission statements\, bringing wonder back to life\, leadership\, and service in a way that creates extraordinary results. \nHe guided his teams to historical heights\, twice claiming the United Kingdom’s Hotel of the Year\, the International Office Building of the Year for Tower 42 in London and the Best Customer Experience in the World for JLL Australia. He brings his custom-made “recipes” to audiences everywhere\, to show how wonder isn’t just for children\, nor is heart-led hospitality only for esteemed hotels\, but a way to inspire and transform workplaces\, service\, and lives. \nCheck out Peter’s Linkedin. \n\n\n Tamsyn Barker \nManaging Director\, APAC | FIRST Agency \n\n\n \n \n \n\n Tamsyn is responsible for leading the Asia-Pacific region for global brand experience agency\, FIRST and driving business growth internationally. With over 25 years in the experiential marketing space\, across Australia\, Asia and the UK/Europe\, she possesses a keen understanding of the cultural nuances that drive success for brands. \nTamsyn also leads the global FIRST ESG initiative\, Paramount – a dedicated team with a core focus on the development and integration of the agency’s sustainability strategy and ESG performance and reporting. \nTamsyn is a creative leader who is passionate about design and when not working\, enjoys time pursuing the arts and equestrian sports. \nCheck out Tamsyn’s Linkedin.  \n\n\n \n \n \n \n\n\n \n \n\n \n \n \n Event Details \nDate: Thursday\, 9 July 2026\nTime: 3 pm – 6 pm\nVenue: Singapore CBD (Exact venue will be sent via email confirmation) \n\n\n Limited spots available – priority will be given to PCMA Members. An email will be sent to you to confirm your registration and guide you through the payment process to secure your spot.  \n\n\n REGISTRATION IS NOT YET OPEN. When registering – please log in to your PCMA account or create one if you’re new. \n\n \n \n\n\n \n \n\n \n \n \n \n \n \n \n \n\n\n \n \n\n \n \n \n About PCMA Labs \nPCMA Labs is a sandbox for event organisers\, marketers\, event managers\, and event strategists. Explore business events industry trends and pain points in a safe environment where you will be challenged to think out of the box\, where the seemingly impossible may be possible with collective wisdom and action. Build trusted\, peer-to-peer relationships and be part of a community that innovates and shapes the future of our industry.  \n\n \n \n\n\n \n \n\n \n \n \n Register your interest to attend the event by filling in the form below.\n*All fields are necessary.  \n\n\n \n\n[vc_btn title=”REGISTER YOUR INTEREST TODAY” style=”custom” custom_background=”#54a0d4″ custom_text=”#ffffff” size=”lg” align=”center” link=”url:https%3A%2F%2Fcommunity.pcma.org%2Fs%2Fform%3Fid%3Da0SRg000004Y6v7″] \n \n\n\n \n \n\n \n \n \n PARTNERS\n \n\n\n \n \n \n\n \n \n \n \n \n\n\n \n \n\n \n \n \n SPONSORS URL:https://www.pcma.org/event/labs-singapore-july-2026/ CATEGORIES:APAC (Asia Pacific) ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2026/04/SIN-Lab-9-Jul-2026.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Australia/Sydney:20260901T080000 DTEND;TZID=Australia/Sydney:20260901T110000 DTSTAMP:20260502T131937 CREATED:20260429T031459Z LAST-MODIFIED:20260429T031459Z UID:252844-1788249600-1788260400@www.pcma.org SUMMARY:PCMA APAC Labs Sydney DESCRIPTION:More information will be provided soon. \n\n \n \n\n\n \n \n\n \n \n \n Who should attend \nEvent organisers | Event marketers | Event managers | Agency leaders | Marketers | Association leaders  \n\n \n \n\n\n \n \n\n \n \n \n \n\n\n Speakers\n \n\n\n \n \n \n \n Peter MerrettTamsyn Barker\n \n \n \n \n Peter Merrett \nInternational Keynote Speaker and Trusted Advisor \n\n\n \n \n \n\n Peter Merrett is a multi-award-winning luxury hotelier\, Australia’s 2024 Keynote Speaker of the Year\, and the visionary founder of The House of Wonderful. \nWith over thirty-five years of transforming luxury hotels\, commercial properties\, and their teams from status quo to best-in-class\, Peter has revitalized the hearts of some of the world’s most recognized brands. His approach goes beyond KPIs and mission statements\, bringing wonder back to life\, leadership\, and service in a way that creates extraordinary results. \nHe guided his teams to historical heights\, twice claiming the United Kingdom’s Hotel of the Year\, the International Office Building of the Year for Tower 42 in London and the Best Customer Experience in the World for JLL Australia. He brings his custom-made “recipes” to audiences everywhere\, to show how wonder isn’t just for children\, nor is heart-led hospitality only for esteemed hotels\, but a way to inspire and transform workplaces\, service\, and lives. \nCheck out Peter’s Linkedin. \n\n\n Tamsyn Barker \nManaging Director\, APAC | FIRST Agency \n\n\n \n \n \n\n Tamsyn is responsible for leading the Asia-Pacific region for global brand experience agency\, FIRST and driving business growth internationally. With over 25 years in the experiential marketing space\, across Australia\, Asia and the UK/Europe\, she possesses a keen understanding of the cultural nuances that drive success for brands. \nTamsyn also leads the global FIRST ESG initiative\, Paramount – a dedicated team with a core focus on the development and integration of the agency’s sustainability strategy and ESG performance and reporting. \nTamsyn is a creative leader who is passionate about design and when not working\, enjoys time pursuing the arts and equestrian sports. \nCheck out Tamsyn’s Linkedin.  \n\n\n \n \n \n \n\n\n \n \n\n \n \n \n Event Details \nDate: September 2026 (Final date TBC)\nTime: 8 am – 11 am\nVenue: Sydney CBD (Exact venue will be sent via email confirmation) \n\n\n Limited spots available – priority will be given to PCMA Members. An email will be sent to you to confirm your registration and guide you through the payment process to secure your spot.  \n\n\n REGISTRATION IS NOT YET OPEN. When registering – please log in to your PCMA account or create one if you’re new. \n\n \n \n\n\n \n \n\n \n \n \n \n \n \n \n \n\n\n \n \n\n \n \n \n *AUD rates are indicative pricing only. Registration will be charged in SGD. \n\n \n \n\n\n \n \n\n \n \n \n About PCMA Labs \nPCMA Labs is a sandbox for event organisers\, marketers\, event managers\, and event strategists. Explore business events industry trends and pain points in a safe environment where you will be challenged to think out of the box\, where the seemingly impossible may be possible with collective wisdom and action. Build trusted\, peer-to-peer relationships and be part of a community that innovates and shapes the future of our industry.  \n\n \n \n\n\n \n \n\n \n \n \n Register your interest to attend the event by filling in the form below.\n*All fields are necessary.  \n\n\n \n\n[vc_btn title=”REGISTER YOUR INTEREST TODAY” style=”custom” custom_background=”#54a0d4″ custom_text=”#ffffff” size=”lg” align=”center” link=”url:https%3A%2F%2Fcommunity.pcma.org%2Fs%2Fform%3Fid%3Da0SRg000004Y6v7″] \n \n\n\n \n \n\n \n \n \n PARTNERS\n \n\n\n \n \n \n\n \n \n \n \n \n\n\n \n \n\n \n \n \n SPONSORS URL:https://www.pcma.org/event/labs-sydney-september-2026/ CATEGORIES:APAC (Asia Pacific) ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2026/04/SYD-Lab-Sep-2026.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Asia/Singapore:20261015T150000 DTEND;TZID=Asia/Singapore:20261015T180000 DTSTAMP:20260502T131937 CREATED:20260429T015001Z LAST-MODIFIED:20260429T015001Z UID:252841-1792076400-1792087200@www.pcma.org SUMMARY:PCMA APAC Labs Singapore DESCRIPTION:More information will be provided soon. \n\n \n \n\n\n \n \n\n \n \n \n Who should attend \nEvent organisers | Event marketers | Event managers | Agency leaders | Marketers | Association leaders  \n\n \n \n\n\n \n \n\n \n \n \n \n\n\n Speakers\n \n\n\n \n \n \n \n Peter MerrettTamsyn Barker\n \n \n \n \n Peter Merrett \nInternational Keynote Speaker and Trusted Advisor \n\n\n \n \n \n\n Peter Merrett is a multi-award-winning luxury hotelier\, Australia’s 2024 Keynote Speaker of the Year\, and the visionary founder of The House of Wonderful. \nWith over thirty-five years of transforming luxury hotels\, commercial properties\, and their teams from status quo to best-in-class\, Peter has revitalized the hearts of some of the world’s most recognized brands. His approach goes beyond KPIs and mission statements\, bringing wonder back to life\, leadership\, and service in a way that creates extraordinary results. \nHe guided his teams to historical heights\, twice claiming the United Kingdom’s Hotel of the Year\, the International Office Building of the Year for Tower 42 in London and the Best Customer Experience in the World for JLL Australia. He brings his custom-made “recipes” to audiences everywhere\, to show how wonder isn’t just for children\, nor is heart-led hospitality only for esteemed hotels\, but a way to inspire and transform workplaces\, service\, and lives. \nCheck out Peter’s Linkedin. \n\n\n Tamsyn Barker \nManaging Director\, APAC | FIRST Agency \n\n\n \n \n \n\n Tamsyn is responsible for leading the Asia-Pacific region for global brand experience agency\, FIRST and driving business growth internationally. With over 25 years in the experiential marketing space\, across Australia\, Asia and the UK/Europe\, she possesses a keen understanding of the cultural nuances that drive success for brands. \nTamsyn also leads the global FIRST ESG initiative\, Paramount – a dedicated team with a core focus on the development and integration of the agency’s sustainability strategy and ESG performance and reporting. \nTamsyn is a creative leader who is passionate about design and when not working\, enjoys time pursuing the arts and equestrian sports. \nCheck out Tamsyn’s Linkedin.  \n\n\n \n \n \n \n\n\n \n \n\n \n \n \n Event Details \nDate: Thursday\, 15 October 2026\nTime: 3 pm – 6 pm\nVenue: Singapore CBD (Exact venue will be sent via email confirmation) \n\n\n Limited spots available – priority will be given to PCMA Members. An email will be sent to you to confirm your registration and guide you through the payment process to secure your spot.  \n\n\n REGISTRATION IS NOT YET OPEN. When registering – please log in to your PCMA account or create one if you’re new. \n\n \n \n\n\n \n \n\n \n \n \n \n \n \n \n \n\n\n \n \n\n \n \n \n About PCMA Labs \nPCMA Labs is a sandbox for event organisers\, marketers\, event managers\, and event strategists. Explore business events industry trends and pain points in a safe environment where you will be challenged to think out of the box\, where the seemingly impossible may be possible with collective wisdom and action. Build trusted\, peer-to-peer relationships and be part of a community that innovates and shapes the future of our industry.  \n\n \n \n\n\n \n \n\n \n \n \n Register your interest to attend the event by filling in the form below.\n*All fields are necessary.  \n\n\n \n\n[vc_btn title=”REGISTER YOUR INTEREST TODAY” style=”custom” custom_background=”#54a0d4″ custom_text=”#ffffff” size=”lg” align=”center” link=”url:https%3A%2F%2Fcommunity.pcma.org%2Fs%2Fform%3Fid%3Da0SRg000004Y6v7″] \n \n\n\n \n \n\n \n \n \n PARTNERS\n \n\n\n \n \n \n\n \n \n \n \n \n\n\n \n \n\n \n \n \n SPONSORS URL:https://www.pcma.org/event/labs-singapore-october-2026/ CATEGORIES:APAC (Asia Pacific) ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2026/04/SIN-Lab-15-Oct-2026.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Australia/Sydney:20261112T080000 DTEND;TZID=Australia/Sydney:20261112T110000 DTSTAMP:20260502T131937 CREATED:20260430T080816Z LAST-MODIFIED:20260430T080816Z UID:252904-1794470400-1794481200@www.pcma.org SUMMARY:PCMA APAC Labs Sydney DESCRIPTION:More information will be provided soon. \n\n \n \n\n\n \n \n\n \n \n \n Who should attend \nEvent organisers | Event marketers | Event managers | Agency leaders | Marketers | Association leaders  \n\n \n \n\n\n \n \n\n \n \n \n \n\n\n Speakers\n \n\n\n \n \n \n \n Peter MerrettTamsyn Barker\n \n \n \n \n Peter Merrett \nInternational Keynote Speaker and Trusted Advisor \n\n\n \n \n \n\n Peter Merrett is a multi-award-winning luxury hotelier\, Australia’s 2024 Keynote Speaker of the Year\, and the visionary founder of The House of Wonderful. \nWith over thirty-five years of transforming luxury hotels\, commercial properties\, and their teams from status quo to best-in-class\, Peter has revitalized the hearts of some of the world’s most recognized brands. His approach goes beyond KPIs and mission statements\, bringing wonder back to life\, leadership\, and service in a way that creates extraordinary results. \nHe guided his teams to historical heights\, twice claiming the United Kingdom’s Hotel of the Year\, the International Office Building of the Year for Tower 42 in London and the Best Customer Experience in the World for JLL Australia. He brings his custom-made “recipes” to audiences everywhere\, to show how wonder isn’t just for children\, nor is heart-led hospitality only for esteemed hotels\, but a way to inspire and transform workplaces\, service\, and lives. \nCheck out Peter’s Linkedin. \n\n\n Tamsyn Barker \nManaging Director\, APAC | FIRST Agency \n\n\n \n \n \n\n Tamsyn is responsible for leading the Asia-Pacific region for global brand experience agency\, FIRST and driving business growth internationally. With over 25 years in the experiential marketing space\, across Australia\, Asia and the UK/Europe\, she possesses a keen understanding of the cultural nuances that drive success for brands. \nTamsyn also leads the global FIRST ESG initiative\, Paramount – a dedicated team with a core focus on the development and integration of the agency’s sustainability strategy and ESG performance and reporting. \nTamsyn is a creative leader who is passionate about design and when not working\, enjoys time pursuing the arts and equestrian sports. \nCheck out Tamsyn’s Linkedin.  \n\n\n \n \n \n \n\n\n \n \n\n \n \n \n Event Details \nDate: Thursday\, 12 November 2026\nTime: 8 am – 11 am\nVenue: Sydney CBD (Exact venue will be sent via email confirmation) \n\n\n Limited spots available – priority will be given to PCMA Members. An email will be sent to you to confirm your registration and guide you through the payment process to secure your spot.  \n\n\n REGISTRATION IS NOT YET OPEN. When registering – please log in to your PCMA account or create one if you’re new. \n\n \n \n\n\n \n \n\n \n \n \n \n \n \n \n \n\n\n \n \n\n \n \n \n *AUD rates are indicative pricing only. Registration will be charged in SGD. \n\n \n \n\n\n \n \n\n \n \n \n About PCMA Labs \nPCMA Labs is a sandbox for event organisers\, marketers\, event managers\, and event strategists. Explore business events industry trends and pain points in a safe environment where you will be challenged to think out of the box\, where the seemingly impossible may be possible with collective wisdom and action. Build trusted\, peer-to-peer relationships and be part of a community that innovates and shapes the future of our industry.  \n\n \n \n\n\n \n \n\n \n \n \n Register your interest to attend the event by filling in the form below.\n*All fields are necessary.  \n\n\n \n\n[vc_btn title=”REGISTER YOUR INTEREST TODAY” style=”custom” custom_background=”#54a0d4″ custom_text=”#ffffff” size=”lg” align=”center” link=”url:https%3A%2F%2Fcommunity.pcma.org%2Fs%2Fform%3Fid%3Da0SRg000004Y6v7″] \n \n\n\n \n \n\n \n \n \n PARTNERS\n \n\n\n \n \n \n\n \n \n \n \n \n\n\n \n \n\n \n \n \n SPONSORS URL:https://www.pcma.org/event/labs-sydney-november-2026/ CATEGORIES:APAC (Asia Pacific) ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2026/04/SYD-Lab-12-Nov-2026.png END:VEVENT BEGIN:VEVENT DTSTART;TZID=Asia/Singapore:20261113T150000 DTEND;TZID=Asia/Singapore:20261113T180000 DTSTAMP:20260502T131937 CREATED:20260430T081154Z LAST-MODIFIED:20260430T081154Z UID:252907-1794582000-1794592800@www.pcma.org SUMMARY:PCMA APAC Labs Singapore DESCRIPTION:More information will be provided soon. \n\n \n \n\n\n \n \n\n \n \n \n Who should attend \nEvent organisers | Event marketers | Event managers | Agency leaders | Marketers | Association leaders  \n\n \n \n\n\n \n \n\n \n \n \n \n\n\n Speakers\n \n\n\n \n \n \n \n Peter MerrettTamsyn Barker\n \n \n \n \n Peter Merrett \nInternational Keynote Speaker and Trusted Advisor \n\n\n \n \n \n\n Peter Merrett is a multi-award-winning luxury hotelier\, Australia’s 2024 Keynote Speaker of the Year\, and the visionary founder of The House of Wonderful. \nWith over thirty-five years of transforming luxury hotels\, commercial properties\, and their teams from status quo to best-in-class\, Peter has revitalized the hearts of some of the world’s most recognized brands. His approach goes beyond KPIs and mission statements\, bringing wonder back to life\, leadership\, and service in a way that creates extraordinary results. \nHe guided his teams to historical heights\, twice claiming the United Kingdom’s Hotel of the Year\, the International Office Building of the Year for Tower 42 in London and the Best Customer Experience in the World for JLL Australia. He brings his custom-made “recipes” to audiences everywhere\, to show how wonder isn’t just for children\, nor is heart-led hospitality only for esteemed hotels\, but a way to inspire and transform workplaces\, service\, and lives. \nCheck out Peter’s Linkedin. \n\n\n Tamsyn Barker \nManaging Director\, APAC | FIRST Agency \n\n\n \n \n \n\n Tamsyn is responsible for leading the Asia-Pacific region for global brand experience agency\, FIRST and driving business growth internationally. With over 25 years in the experiential marketing space\, across Australia\, Asia and the UK/Europe\, she possesses a keen understanding of the cultural nuances that drive success for brands. \nTamsyn also leads the global FIRST ESG initiative\, Paramount – a dedicated team with a core focus on the development and integration of the agency’s sustainability strategy and ESG performance and reporting. \nTamsyn is a creative leader who is passionate about design and when not working\, enjoys time pursuing the arts and equestrian sports. \nCheck out Tamsyn’s Linkedin.  \n\n\n \n \n \n \n\n\n \n \n\n \n \n \n Event Details \nDate: Friday\, 13 November 2026\nTime: 3 pm – 6 pm\nVenue: Singapore CBD (Exact venue will be sent via email confirmation) \n\n\n Limited spots available – priority will be given to PCMA Members. An email will be sent to you to confirm your registration and guide you through the payment process to secure your spot.  \n\n\n REGISTRATION IS NOT YET OPEN. When registering – please log in to your PCMA account or create one if you’re new. \n\n \n \n\n\n \n \n\n \n \n \n \n \n \n \n \n\n\n \n \n\n \n \n \n About PCMA Labs \nPCMA Labs is a sandbox for event organisers\, marketers\, event managers\, and event strategists. Explore business events industry trends and pain points in a safe environment where you will be challenged to think out of the box\, where the seemingly impossible may be possible with collective wisdom and action. Build trusted\, peer-to-peer relationships and be part of a community that innovates and shapes the future of our industry.  \n\n \n \n\n\n \n \n\n \n \n \n Register your interest to attend the event by filling in the form below.\n*All fields are necessary.  \n\n\n \n\n[vc_btn title=”REGISTER YOUR INTEREST TODAY” style=”custom” custom_background=”#54a0d4″ custom_text=”#ffffff” size=”lg” align=”center” link=”url:https%3A%2F%2Fcommunity.pcma.org%2Fs%2Fform%3Fid%3Da0SRg000004Y6v7″] \n \n\n\n \n \n\n \n \n \n PARTNERS\n \n\n\n \n \n \n\n \n \n \n \n \n\n\n \n \n\n \n \n \n SPONSORS URL:https://www.pcma.org/event/labs-singapore-november-2026/ CATEGORIES:APAC (Asia Pacific) ATTACH;FMTTYPE=image/png:https://www.pcma.org/wp-content/uploads/2026/04/SIN-Lab-13-Nov-2026.png END:VEVENT BEGIN:VEVENT DTSTART;VALUE=DATE:20270418 DTEND;VALUE=DATE:20270421 DTSTAMP:20260502T131937 CREATED:20260429T061616Z LAST-MODIFIED:20260429T061616Z UID:252848-1808006400-1808265599@www.pcma.org SUMMARY:Convening APAC 2027 DESCRIPTION:PCMA APAC has officially confirmed that the Convening APAC 2027 will take place from 18-20 April 2027\, at Marina Bay Sands in Singapore. \nAbout Convening APAC \nConvening APAC is where multi-generational senior business event leaders and next generation professionals converge. Together\, they shape the future of our industry and profession. Designed for corporate event marketing professionals\, association meeting professionals\, event owners\, event managers\, and business events leaders\, this PCMA Asia Pacific flagship event brings together a trusted community from across the region. \nConvening APAC delivers a signature mix of bold ideas and practical solutions. Gain insights and inspiration from beyond the industry. Explore strategies to tackle today’s challenges. Uncover future-focused perspectives on regional trends and opportunities. It’s about sparking conversations\, changing old ways\, and co-creating impactful outcomes. \nConvening APAC empowers individuals and teams with knowledge\, skills\, and a like-minded community. This helps them thrive in times of constant change. With fresh faces\, multi-generational perspectives\, and bold thinking\, Convening APAC ignites innovation\, drives growth\, and amplifies the collective power of the PCMA community — leading minds; leading change. \n \n\n \n \n\n\n \n \n\n \n \n \n Who should attend \nEvent organisers | Event marketers | Event managers | Agency leaders | Marketers | Association leaders  \n\n \n \n\n\n \n \n\n \n \n \n \n\n\n Panellists & Moderator\n \n\n\n \n \n \n \n Kim Hyde (Panellist)Patricia Cheong (Panellist)Dr. Oliver Lock (Panellist)Florence Chua (Moderator)\n \n \n \n \n Kim Hyde \nConferences and Events Professional\, CPA Australia \n\n\n \n \n \n\n Kim Hyde is the Product Development Executive – Conferences at CPA Australia\, where she curates content for major events including CPA Week and CPA Congress. With over 20 years of experience in Conferences\, Events\, and Marketing\, Kim has worked across diverse industries including major sporting events\, FMCG\, and not-for-profit member-based associations. Her expertise has contributed to events reaching global audiences\, with her largest project engaging 700 million people worldwide. At CPA Australia\, Kim continues to leverage her extensive background to deliver impactful content for accounting and finance professionals worldwide. \nCheck out Kim’s LinkedIn. \n\n\n Event Details \nDate: Tue\, 27 August 2024\nTime: 9:30am SGT | 10:30am KST | 11:30am AEST \nPlatform: Zoom Webinar \n\n\n Patricia Cheong \nEvent Director\, Informa \n\n\n \n \n \n\n Patricia Cheong\, DES\, CASE\, is a distinguished Business Events Strategist at ATxSG\, Informa\, with a well-earned reputation for pioneering innovative strategies within the MICE (Meetings\, Incentives\, Conferences\, and Exhibitions) industry. With her extensive expertise and forward-thinking approach\, Patricia has consistently driven impactful and successful events\, elevating brand experiences and fostering meaningful connections among industry professionals. Her leadership and dedication to excellence have positioned her as a thought leader in the business events landscape\, making her a sought-after strategist for transformative and results-driven event solutions. \nCheck out Patricia’s Linkedin.  \n\n\n Dr. Oliver Lock \nAI Studio Director\, Deloitte \n\n\n \n \n \n\n Dr. Oliver Lock is AI Studio Director at Deloitte\, specialising in generative AI and spatial data science. With a focus on developing innovative AI products\, he leads projects that transform service delivery across sectors in Deloitte Australia. As well as his current role\, Dr. Lock has extensive experience in urban planning\, transport systems\, and digital analytics\, having worked with major cities worldwide. He holds a PhD in Spatial Data Science from UNSW and a Master of Research from University College London. \nCheck out Dr. Oliver’s LinkedIn. \n\n\n Florence Chua \nManaging Director\, PCMA APAC \n\n\n \n \n \n\n Florence is an accomplished business leader with a passion for exploring new cultures\, cuisines\, and knowledge. She believes that traveling and learning are essential for personal growth and professional success. Florence has worked across various industries\, including media\, events\, management and consulting\, where she has developed a strong acumen for business thinking\, problem-solving\, and relationship-building. Florence is focused on reflective thinking and meaningful connections. She strives to deliver excellence in everything she does and believes that positivity and authenticity are essential for building trust and fostering long-term relationships. \nCheck out Flo’s Linkedin.  \n\n\n \n \n \n \n\n\n \n \n\n \n \n \n \n\n\n \n \n\n \n \n \n \n \n \n[vc_btn title=”Keep Me Posted” style=”custom” custom_background=”#ef643d” custom_text=”#ffffff” shape=”round” size=”lg” align=”center” link=”url:https%3A%2F%2Fwww.pcma.org%2Fapac%2Fthebusinessofevents2024-apac-keep-me-posted%2F”]\n *AUD rates are indicative pricing only. Registration will be charged in USD. \n\n \n \n\n\n \n \n\n \n \n \n About PCMA Labs \nPCMA Labs is a sandbox for event organisers\, marketers\, event managers\, and event strategists. Explore business events industry trends and pain points in a safe environment where you will be challenged to think out of the box\, where the seemingly impossible may be possible with collective wisdom and action. Build trusted\, peer-to-peer relationships and be part of a community that innovates and shapes the future of our industry.  \n\n \n \n\n\n \n \n\n \n \n \n Register your interest to attend the event by filling in the form below.\n*All fields are necessary.  \n\n\n \n\n \n \n\n\n \n \n\n \n \n \n OUR PARTNERS URL:https://www.pcma.org/event/convening-apac-2027/ CATEGORIES:APAC (Asia Pacific),Featured,Industry Calendar,PCMA Events ATTACH;FMTTYPE=image/jpeg:https://www.pcma.org/wp-content/uploads/2026/04/Convening-APAC-2027.jpg END:VEVENT END:VCALENDAR