Many organizations are exploring more advanced conference data gathering methods to better understand attendee wants, needs, and behavior. While this is a fantastic step in moving towards a more data-guided approach, what does it mean to the organization, and what are the right business questions to ask and answer through this process? This webinar will provide both a walkthrough of ‘how to guide this process within your organization’, as well as spending some time discussing potential experience improvement steps and metrics. Potential impacts to tradeshow, exhibit, and non-dues revenue will be explored, as well as specific applications in marketing, communications, web content, and more.
• Gain greater awareness of new event technologies
• Better understand data maturity within their organization and what is possible by using data
• Become aware of multiple revenue opportunities that are accessible via deliberate use of data