Webinar: Using Data to Improve Event Experiences and Revenues

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Many organizations are exploring more advanced conference data gathering methods to better understand attendee wants, needs, and behavior. While this is a fantastic step in moving towards a more data-guided approach, what does it mean to the organization, and what are the right business questions to ask and answer through this process? This webinar will provide both a walkthrough of ‘how to guide this process within your organization’, as well as spending some time discussing potential experience improvement steps and metrics. Potential impacts to tradeshow, exhibit, and non-dues revenue will be explored, as well as specific applications in marketing, communications, web content, and more.    

Learning Objectives:
• Gain greater awareness of new event technologies
• Better understand data maturity within their organization and what is possible by using data
• Become aware of multiple revenue opportunities that are accessible via deliberate use of data

PCMA is an Approved CAE Provider & CMP Preferred Vendor.


  • Duration: 00:58:19
  • Date: 05/31/2017
  • Speaker:

CMP Certification

  • EIC Status: Approved
  • CMP-IS Domain: G. Meeting or Event Design
  • Clock Hours: 1.0

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