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Eliminating Attendee Waste One Cup at a Time
As the business events industry aims to reduce its carbon footprint, one organizer successfully did away with the mountains of cups often left behind at meetings — while giving to those in need.
K-Pop Incentives: Perceptions vs. Reality
Alex Paik, managing director of Seoul-based brand consultancy AP Communications, offers tips on how event planners can overcome logistical challenges to deliver on client expectations for incentives in Seoul.
3 Golden Rules of Crisis Planning
At last month’s PCMA Knowledge Exchange, one expert shared three guiding principles for dealing with worst-case scenarios.
How to Cut Event Costs Without Skimping on Quality
Meeting planners are urged to partner, negotiate, and get creative with food options.
New Revenue Stream for Convention Organizers
Expect to see more private exhibitor suites on medical trade-show floors in the near future.
GDPR Looms. Is EU Ready?
A recent study finds many websites are not compliant with the new regulations.
Don’t Underestimate the Value of Influencers and KOLs at Events
Key opinion leaders and social influencers can boost your event-marketing plan, connect with attendees, and support overall brand strategy.
Proof That Your Event Can Win the Battle Against Room Block Poachers
If you’ve given up hope of defending your housing block, a recent legal decision offers a light at the end of the tunnel — and a legislative proposal in Congress could make suing poachers easier in the future.
Event Sponsorship: ‘Authenticity Is King’
How to build meaningful connections with attendees with relevant sponsor engagement and immersive brand experiences.
What #Eventprofs in Asia Need to Know About GDPR
The European Union’s new General Data Protection Regulation will come into effect in May. Here’s why event planners in Asia need to pay attention.
The Power of Procurement: How Valuable Is Your Creativity?
There’s some give and take between creativity and managing the bottom line. For event planners, negotiation skills are an increasingly important part of the job.
Can Robots Help Solve a Hotel Supply Shortage?
As Tokyo prepares to host the 2020 Olympic Games, one travel company wants to boost Japan’s room inventory with eight new robot-staffed hotels. The move represents a larger shift to robotic-based hospitality service around the world.