Creating tension should be a key factor in developing compelling business events, said bestselling author and Marketing Hall of Fame honoree, Seth Godin. Tension, he said, contributes to the fear of missing out, and that can create the buzz that helps make business events successful.
Tourism continues to dominate Asia Pacific’s travel industry, but the Corporate Incentive Travel segment (CIT), already representing one-quarter of the global travel industry, continues to make steady gains.
PCMA’s two 2018 European Knowledge Exchange events in November will feature industry leaders discussing how the business events industry can leverage disruptive technologies and create event experiences that drive economic and social progress.
The PCMA Leadership Committee has elected its 2019 Board of Trustees. Officers and trustees will take office immediately following PCMA’s annual meeting at the 63rd Convening Leaders in Pittsburgh, Pennsylvania in January 2019.
Karamo Brown, culture expert and television host for the Emmy-nominated Netflix series “Queer Eye”, will speak at PCMA’s signature annual event for the business events industry.
This year’s “Interaction with Intention” programme has been specifically designed to ensure business events strategists gain tangible learnings that will have a positive impact on their future events.
Exploring innovative ways to grow revenue beyond traditional sponsorship models will be the focus of PCMA's Knowledge Exchange in London. The programme, sponsored by visit.brussels, is designed for senior association professionals and will take place at the QEII Centre in Westminster, London on 25th October 2018.
Meet PCMA’s 20 In Their Twenties class of 2019. Future business events industry leaders are managers, marketers and planners of today.
PCMA has today announced a two-year collaboration to bring its leading industry education expertise to the relaunched Asia Pacific Incentives and Meetings Event (AIME). Next year’s event will be held in Melbourne, Australia 18-20 February 2019.
CHICAGO, Illinois, August 23, 2018 — The PCMA nominating committee met Aug. 17 in Chicago to determine the final slate of 2019 board officers and directors for open positions. PCMA Bylaws require
PCMA has opened registration for its 2019 Convening Leaders flagship event, taking place from January 6-9, 2019 at the David. L. Lawrence Convention Center in Pittsburgh, Pennsylvania.
PCMA Convene magazine has announced the top picks of its annual Best in Show competition, shining a spotlight on the places, initiatives, and elements — across 11 categories — that raise the bar in the live-events industry.
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