Tennis legend Billie Jean King and entrepreneur Seth Godin headline 2019 PCMA Convening Leaders

Creating tension should be a key factor in developing compelling business events, said bestselling author and Marketing Hall of Fame honoree, Seth Godin. Tension, he said, contributes to the fear of missing out, and that can create the buzz that helps make business events successful.

Godin will take participants at 2019 PCMA Convening Leaders on a journey that will have them wonder whether their events would be missed if they were gone. His session, “You Can’t Be Seen Until You Learn to See”, is the first keynote address for Convening Leaders, taking place Jan. 6-9, 2019 at the David L. Lawrence Convention Center Pittsburgh.

Godin has a world-renowned blog and 18 bestselling books, including Purple Cow, which have been translated into more than 35 languages. He writes about the post-industrial revolution, the way ideas spread, marketing, leadership and most of all, changing everything. He has also founded several companies, including Yoyodyne and Squidoo, and transformative online workshops altMBA and The Marketing Seminar.

Billie Jean King, equal rights champion and tennis legend, will also present a keynote session at “Disrupt & Deliver”, the theme for 2019 Convening Leaders. Her appearance was arranged by SF Travel.

King joins the growing list of female industry experts speaking at 2019 PCMA Convening Leaders, an influential business events industry annual event. She was already a World No. 1 ranked tennis champion before her victory in the 1973 “Battle of the Sexes” match against top men’s player Bobby Riggs, which cemented her legendary status for equal rights and social change.

King is the co-founder of the Billie Jean King Leadership Initiative and the co-founder of World TeamTennis. In 2014, King and her partner Ilana Kloss launched the Billie Jean King Leadership Initiative to address inclusion and diversity issues in the workplace. Life magazine named her among the “100 Most Important Americans of the 20th Century and U.S. President Barack Obama awarded her the Presidential Medal of Freedom in 2009 for her work in the social justice arena and sports accomplishments.

“We’re so excited to announce Seth Godin and one of my all-time idols, Billie Jean King, as Main Stage speakers at Convening Leaders 2019”, said Sherrif Karamat, PCMA President and CEO. “Having such inspirational and world-renowned speakers for “Disrupt and Deliver” is testament to the hard work our team has put in to develop creative, compelling and relevant education sessions for the business events industry. Seth will inspire attendees to think outside the box when promoting their events and Billie Jean will offer insights into her outstanding career and advocacy for diversity and inclusion, a topic so close to my heart.”

King and Godin will join a growing list of industry experts and speakers at 2019 Convening Leaders speakers, including:

  • Karamo Brown, activist and television personality, whose role as culture expert on Netflix’s “Queer Eye” series helps individuals boost their self-esteem and self-awareness.
  • Lindsey Pollak, a New York Times bestselling author and advisor to young professionals on how to navigate multi-generational workplaces.
  • Anka Wittenberg, an economist and global diversity and inclusion thought leader.
  • Peter Sheahan, founder of Karrikins Group, a global behavior change company.
  • Molly Breazeale, founder of AlignED, which helps business leaders create safe, open workplaces.
  • Rohit Bhargava, author and founder of Non-Obvious Co., which helps businesses identify new opportunities and implement smart ideas.

For more information on Main Stage keynote speakers’ sessions and other sessions, visit

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About PCMA

PCMA believes that business events can economically and socially transform communities, enterprises and individuals. As the world’s largest platform for business events strategists and their business partners, PCMA’s success is driven by a commitment to providing provocative executive-level education, face-to-face networking and business intelligence to its membership of 8,400 professionals and students and global audience of over 100,000 business event stakeholders.

Through its Ascent leadership initiative to promote inclusion and diversity across the business events industry and beyond, PCMA seeks to empower those challenged by gender, sexual orientation, race, ethnicity or disabilities to find success.

Headquartered in Chicago, PCMA has 17 chapters throughout the United States, Canada and Mexico with members in more than 40 countries and regional offices in Northern Ireland, Australia and Singapore. Visit us at or on LinkedIn, Twitter, Facebook and Instagram.