Leveraging live events, disruptive technology focus of upcoming PCMA events

Knowledge Exchange events in London, Barcelona target business events industry

PCMA’s two 2018 European Knowledge Exchange events in November will feature industry leaders discussing how the business events industry can leverage disruptive technologies and create event experiences that drive economic and social progress.

The “Brand Purpose & Experience Design” event will be held on 23 November 2018 at Andaz Hotel in London in collaboration with ICE Talks. Jose Luis Lanchas, Director of Global Events at SAP, and Amy Funderburk, Senior Director Brand Strategy at SAP, will lead the discussion on how to integrate community advancement and event experiences to serve a greater brand purpose. The session will explore engagement channels that can amplify business events.

“Leveraging Disruptive Technology to Enhance Your Events” will take place on 28 November 2018 at Fira Barcelona Gran Via in Barcelona as part of IBTM World. James Morgan from Event Tech Lab will take attendees through the latest event technologies available and get them thinking about technologies best suited for their business goals and ambitions.

Luca Favetta, PCMA Regional Business Director, EMEA, said: “We invite meeting and event professionals to join PCMA in London and Barcelona for two topical sessions aimed to bring immediate value to their business, and be inspired by our presenting experts and participating peers alike. With these two sessions, we’ll conclude our series of events in Europe, however we’re already working to deliver an exciting 2019 education programme inspired by industry professionals from Europe, for Europe.”

PCMA Knowledge Exchanges are complimentary regionalised education and networking programmes aimed at sparking new ideas, establishing business connections and providing valuable takeaways for participants.

Details about the London Knowledge Exchange are available at pcma.org/event/knowledge-exchange-london-2/. Details about the Barcelona Knowledge Exchange are available at pcma.org/event/knowledge-exchange-barcelona.

For media queries from the Americas and EMEA and requests for interviews with Sherrif Karamat, please contact:
Meghan Risch

For Asia Pacific media inquiries, please contact:
Jessica Kauffman, Senior Account Manager, ZADRO

About PCMA

PCMA believes that business events can economically and socially transform communities, enterprises and individuals. As the world’s largest platform for business events strategists and their business partners, PCMA’s success is driven by a commitment to providing provocative executive-level education, face-to-face networking and business intelligence to its membership of 8,400 professionals and students and global audience of over 100,000 business event stakeholders.

Through its Ascent leadership initiative to promote inclusion and diversity across the business events industry and beyond, PCMA seeks to empower those challenged by gender, sexual orientation, race, ethnicity or disabilities to find success.

Headquartered in Chicago, PCMA has 17 chapters throughout the United States, Canada and Mexico with members in more than 40 countries and regional offices in Northern Ireland, Australia and Singapore. Visit us at pcma.org or on LinkedIn, Twitter, Facebook and Instagram.