Growing revenues at the heart of PCMA’s upcoming Knowledge Exchange

Exploring innovative ways to grow revenue beyond traditional sponsorship models will be the focus of PCMA’s Knowledge Exchange in London. The programme, sponsored by, is designed for senior association professionals and will take place at the QEII Centre in Westminster, London on 25th October 2018.

Sven Bossu, Head of Innovation, ESTRO (European Society for Radiotherapy and Oncology) and Tash Joyner, Congress Manager, WCPT (World Confederation for Physical Therapy), will discuss how brand experiences are changing the landscape of traditional sponsorships. During this discussion, participants will learn about innovative ways to evolve outdated revenue models and the benefits and possible outcomes of exploring creative sponsorship ideas and developing experiential assets that tell a brand’s story and further engage key audiences and stakeholders.

Luca Favetta, PCMA Regional Business Director, EMEA, said: “We are looking forward for Business Events Strategists in the U.K. to join us for this collaborative discussion, aimed to inspire our industry to fearlessly take risks in order to drive positive change and achieve organisational growth and success. As well as mediating Tash and Sven’s session, I will bring attendees clear examples from PCMA’s 2018 Convening Leaders conference in Nashville, Tennessee, when our association found innovative ways to enhance participant experiences and generate revenue.”

The event is part of the wider The Business of Events (TBOE) programme, which will include the first ever Parliamentary Debate, hosted by the All Party Parliamentary Group for the Events Industry, and the annual TBOE Senior Leadership Forum.

Elisabeth Van Ingelgem, Director Convention & Association Bureau,, said : ’’As leader in terms of international associations based in Brussels, it comes naturally for our region to promote networking and education initiatives in association management. Indeed, our role is not only to coordinate activities and initiatives in Brussels but also to connect with and support associations based abroad, through the European Association Summit we organise each year in Brussels or events with partners like PCMA in London.”

PCMA Knowledge Exchanges are local education and networking programmes featuring business event case studies that spark new ideas, connections and valuable takeaways for participating organisations.

For more information and event registration visit

PCMA London Knowledge Exchange - London 2017

PCMA London Knowledge Exchange – London 2017

For media queries from the Americas and EMEA and requests for interviews with Sherrif Karamat, please contact:
Meghan Risch

For Asia Pacific media inquiries, please contact:
Jessica Kauffman, Senior Account Manager, ZADRO

About PCMA

PCMA believes that business events can economically and socially transform communities, enterprises and individuals. As the world’s largest platform for business events strategists and their business partners, PCMA’s success is driven by a commitment to providing provocative executive-level education, face-to-face networking and business intelligence to its membership of 8,400 professionals and students and global audience of over 100,000 business event stakeholders.

Through its Ascent leadership initiative to promote inclusion and diversity across the business events industry and beyond, PCMA seeks to empower those challenged by gender, sexual orientation, race, ethnicity or disabilities to find success.

Headquartered in Chicago, PCMA has 17 chapters throughout the United States, Canada and Mexico with members in more than 40 countries and regional offices in Northern Ireland, Australia and Singapore. Visit us at or on LinkedIn, Twitter, Facebook and Instagram.