Growing revenues at the heart of PCMA’s upcoming Knowledge Exchange

Exploring innovative ways to grow revenue beyond traditional sponsorship models will be the focus of PCMA’s Knowledge Exchange in London. The programme, sponsored by, is designed for senior association professionals and will take place at the QEII Centre in Westminster, London on 25th October 2018.

Sven Bossu, Head of Innovation, ESTRO (European Society for Radiotherapy and Oncology) and Tash Joyner, Congress Manager, WCPT (World Confederation for Physical Therapy), will discuss how brand experiences are changing the landscape of traditional sponsorships. During this discussion, participants will learn about innovative ways to evolve outdated revenue models and the benefits and possible outcomes of exploring creative sponsorship ideas and developing experiential assets that tell a brand’s story and further engage key audiences and stakeholders.

Luca Favetta, PCMA Regional Business Director, EMEA, said: “We are looking forward for Business Events Strategists in the U.K. to join us for this collaborative discussion, aimed to inspire our industry to fearlessly take risks in order to drive positive change and achieve organisational growth and success. As well as mediating Tash and Sven’s session, I will bring attendees clear examples from PCMA’s 2018 Convening Leaders conference in Nashville, Tennessee, when our association found innovative ways to enhance participant experiences and generate revenue.”

The event is part of the wider The Business of Events (TBOE) programme, which will include the first ever Parliamentary Debate, hosted by the All Party Parliamentary Group for the Events Industry, and the annual TBOE Senior Leadership Forum.

Elisabeth Van Ingelgem, Director Convention & Association Bureau,, said : ’’As leader in terms of international associations based in Brussels, it comes naturally for our region to promote networking and education initiatives in association management. Indeed, our role is not only to coordinate activities and initiatives in Brussels but also to connect with and support associations based abroad, through the European Association Summit we organise each year in Brussels or events with partners like PCMA in London.”

PCMA Knowledge Exchanges are local education and networking programmes featuring business event case studies that spark new ideas, connections and valuable takeaways for participating organisations.

For more information and event registration visit

PCMA London Knowledge Exchange - London 2017

PCMA London Knowledge Exchange – London 2017

For media queries from the Americas, APAC, EMEA, and requests for interviews with Sherrif Karamat, please contact: Meghan Risch, PCMA Chief of Staff, Vice President, Corporate Communications

About PCMA

PCMA, PCMA Foundation and CEMA educate, inspire, and listen, creating meaningful experiences where passion, purpose and commerce come together. We are the world’s largest community for Business Events Strategists, providing senior-level education, networking, and market intelligence for the global business events industry. Our mission is to drive social and economic progress through business events. Headquartered in Chicago, IL PCMA has 17 North American Chapters, regional communities in APAC, EMEA and LATAM, and members in 59 countries. The Corporate Event Marketing Association (CEMA), a PCMA subsidiary, advances strategic event marketing and marketing communications for senior-level event marketers and industry professionals. Visit us at

About PCMA Foundation

The role of the Foundation of PCMA is to support the mission of PCMA through fundraising and grant-giving focused on scholarships, education and research that will advance the business events industry. Annually the Foundation funds over $700K in impact, and since 1985 has funded over 2,500 scholarships, 100 research studies and education programs, and $2.7M in charitable giving.

About CEMA

The Corporate Event Marketing Association (CEMA) is the eminent community for senior event executives, association peers and industry partners and is an integral component of the Professional Convention Management Association’s (PCMA) brand collective. CEMA promotes professional networking opportunities, facilitates peer-to-peer knowledge sharing and drives industry standards. Through strong relationships with strategic partners, CEMA fosters both finding innovative solutions to business issues and continuous focus on members’ career growth. For more information, please visit

Become a Member

Get premium access to provocative executive-level education, face-to-face networking and business intelligence.