Generating New Revenue Streams for Brand Events
It’s time for business event strategists to shift their thinking from a traditional sponsorship model to grow revenue. Companies are investing more and more in brand experiences than traditional logo placement. Industry leaders representing international associations and corporations will reveal how they continue to evolve their revenue model then guide you through an idea-sharing exercise on developing and valuing experiential assets.
After This Programme You’ll Be Able To:
- Explore the latest sponsorship ideas
- Generate new ideas on how to identify, package and pitch assets
- Create opportunities at your organisation to generate revenue through experiences