‘Smart noise’, data mining and design thinking at the heart of 2018 PCMA ICESAP Annual Conference

Meetings and events industry leaders will discuss methods of creating memorable brand experiences using gamification, design thinking and “smart noise” at the 2018 PCMA ICESAP Annual Conference on 7-9 November in Bangkok, Thailand. The three-day education and networking event targets professionals in the growing Asia Pacific MICE industry.

This year’s “Interaction with Intention” programme has been specifically designed to ensure business events strategists gain tangible learnings that will have a positive impact on their future events.

Sherrif Karamat, PCMA President and CEO, said: “Participants in this year’s conference can expect an event geared at creating maximum business connections and opportunities in this dynamic and rapidly growing market. We pride ourselves on the quality of the education on offer and together with our speakers in the lovely city of Bangkok, we can ensure participants at our Annual Conference have the most positive, productive and rewarding experience.”

Nathanael Noiraud, investor and founder of N-Strategy Consulting Services (NSCS) will discuss how to use digital marketing to create engaging behaviour and build a viral brand. Srikrishna Vadrevu, CEO and co-founder of SigMax-e Services, will speak on how to generate business success by adopting an entrepreneur mindset and embracing disruption.

Other speakers include:

  • Vivien Koh, managing director of VK Transformation, on accessing new customer segments.
  • Songpathara Snidvongs, founder and CEO of MindDoJo, on how to create unique experience with design thinking strategies and how to use gamification to create emotionally impactful events.
  • Juliano Lissoni, managing director of MCI Group Canada, on how to gather the best data to create an impressionable live experience.

Cutting-edge presentations will take place in the Business of Events Studio and the full programme of networking opportunities and education sessions will offer insight on key issues affecting the region’s industry.

A catalyst for creating meaningful business connections, the 2018 PCMA-ICESAP Annual Conference delivers both valuable networking opportunities and first-class tailored education to empower participants to elevate their performance, strengthen their community and inspire their event creation.

To register for the event at the Sofitel Bangkok Sukhumvit Hotel in Thailand, visit pcma.org/2018-pcma-icesap-annual-conference.

For media queries from the Americas and EMEA and requests for interviews with Sherrif Karamat, please contact:
Meghan Risch

For Asia Pacific media inquiries, please contact:
Jessica Kauffman, Senior Account Manager, ZADRO

About PCMA

PCMA believes that business events can economically and socially transform communities, enterprises and individuals. As the world’s largest platform for business events strategists and their business partners, PCMA’s success is driven by a commitment to providing provocative executive-level education, face-to-face networking and business intelligence to its membership of 8,400 professionals and students and global audience of over 100,000 business event stakeholders.

Through its Ascent leadership initiative to promote inclusion and diversity across the business events industry and beyond, PCMA seeks to empower those challenged by gender, sexual orientation, race, ethnicity or disabilities to find success.

Headquartered in Chicago, PCMA has 17 chapters throughout the United States, Canada and Mexico with members in more than 40 countries and regional offices in Northern Ireland, Australia and Singapore. Visit us at pcma.org or on LinkedIn, Twitter, Facebook and Instagram.