PCMA strengthens links with AIME new collaboration

PCMA has today announced a two-year collaboration to bring its leading industry education expertise to the relaunched Asia Pacific Incentives and Meetings Event (AIME). Next year’s event will be held in Melbourne, Australia 18-20 February 2019.

As its strategic education partner, PCMA, in collaboration with the AIME team, will design, build and deliver key components of the education programme on the first day of the event.

AIME is the leading international event of its kind in Asia-Pacific, providing the stage on which businesses can connect, perform and prosper. Each year the exhibition unites a community of over 4,000 suppliers and meetings and events planners in Melbourne. Its high-quality Hosted Buyer Programme is catalyst for over 14,000 face-to-face meetings.

Antonio Codinach, Regional Business Director-APAC, PCMA-ICESAP, said: “With the changes happening in the region, it’s a timely opportunity for PCMA to join forces with AIME and help deepen delegates’ knowledge and help them deliver show-stopping business events. We are looking forward to helping the attendees at AIME access our industry leading educational programme, which will drive their professional and personal development, and in effect drive economic and social prosperity.”

A major draw for attendees, the AIME Knowledge Programme offers event professionals a range of case studies, practical solutions and access to high-quality knowledge on cutting-edge trends.

Matt Pearce, CEO, Talk2 Media & Events (Talk2 ME), said: “Earlier this year, we have announced a series of changes designed to implement the vision we have for AIME – ensuring the longevity of the event to better reflect the current state of our industry. We have also expanded the range of education sessions at the event to include both individual and industry development. PCMA is a credible, educational presence in the APAC region and we are confident that the association will help us achieve all our ambitious goals.”

PCMA continues to strengthen its reach and engagement in the APAC region. In 2017 it acquired Incentive, Conference & Event Society Asia Pacific (ICESAP) forming PCMA-ICESAP and doubled its number of Vice-Presidents in the region from three to six.

Over the course of 2018, PCMA-ICESAP will have offered 12+ local education and networking events, including the 2018 PCMA ICESAP Annual Conference which is taking place in Bangkok, Thailand from 7th to 9th November. The PCMA ICESAP Annual Conference is now open for registration.

About PCMA

PCMA educates, inspires and listens, creating meaningful experiences where passion, purpose and commerce come together. We are the world’s largest community for Business Events Strategists providing senior education and networking for the business events sector. PCMA crafts and shares knowledge and market intelligence, enabling organizations to make informed business decisions while providing a platform for peer-to-peer exchange. Headquartered in Chicago, PCMA has 17 chapters throughout the United States, Canada and Mexico with members in more than 40 countries. For more information on the PCMA family of brands, visit PCMA at pcma.org, PCMA Education Foundation at foundation.pcma.org, PCMA Convene magazine at pcmaconvene.org, Digital Experience Institute (DEI) at digitalexperienceinstitute.org and the Incentive, Conference & Event Society Asia-Pacific (ICESAP) at icesap.org.

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