PCMA strengthens links with AIME new collaboration

PCMA has today announced a two-year collaboration to bring its leading industry education expertise to the relaunched Asia Pacific Incentives and Meetings Event (AIME). Next year’s event will be held in Melbourne, Australia 18-20 February 2019.

As its strategic education partner, PCMA, in collaboration with the AIME team, will design, build and deliver key components of the education programme on the first day of the event.

AIME is the leading international event of its kind in Asia-Pacific, providing the stage on which businesses can connect, perform and prosper. Each year the exhibition unites a community of over 4,000 suppliers and meetings and events planners in Melbourne. Its high-quality Hosted Buyer Programme is catalyst for over 14,000 face-to-face meetings.

Antonio Codinach, Regional Business Director-APAC, PCMA-ICESAP, said: “With the changes happening in the region, it’s a timely opportunity for PCMA to join forces with AIME and help deepen delegates’ knowledge and help them deliver show-stopping business events. We are looking forward to helping the attendees at AIME access our industry leading educational programme, which will drive their professional and personal development, and in effect drive economic and social prosperity.”

A major draw for attendees, the AIME Knowledge Programme offers event professionals a range of case studies, practical solutions and access to high-quality knowledge on cutting-edge trends.

Matt Pearce, CEO, Talk2 Media & Events (Talk2 ME), said: “Earlier this year, we have announced a series of changes designed to implement the vision we have for AIME – ensuring the longevity of the event to better reflect the current state of our industry. We have also expanded the range of education sessions at the event to include both individual and industry development. PCMA is a credible, educational presence in the APAC region and we are confident that the association will help us achieve all our ambitious goals.”

PCMA continues to strengthen its reach and engagement in the APAC region. In 2017 it acquired Incentive, Conference & Event Society Asia Pacific (ICESAP) forming PCMA-ICESAP and doubled its number of Vice-Presidents in the region from three to six.

Over the course of 2018, PCMA-ICESAP will have offered 12+ local education and networking events, including the 2018 PCMA ICESAP Annual Conference which is taking place in Bangkok, Thailand from 7th to 9th November. The PCMA ICESAP Annual Conference is now open for registration.

For media queries from the Americas and EMEA and requests for interviews with Sherrif Karamat, please contact:
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Jessica Kauffman, Senior Account Manager, ZADRO

About PCMA

PCMA believes that business events can economically and socially transform communities, enterprises and individuals. As the world’s largest platform for business events strategists and their business partners, PCMA’s success is driven by a commitment to providing provocative executive-level education, face-to-face networking and business intelligence to its membership of 8,400 professionals and students and global audience of over 100,000 business event stakeholders.

Through its Ascent leadership initiative to promote inclusion and diversity across the business events industry and beyond, PCMA seeks to empower those challenged by gender, sexual orientation, race, ethnicity or disabilities to find success.

Headquartered in Chicago, PCMA has 17 chapters throughout the United States, Canada and Mexico with members in more than 40 countries and regional offices in Northern Ireland, Australia and Singapore. Visit us at pcma.org or on LinkedIn, Twitter, Facebook and Instagram.