IHG® Hotels & Resorts teams up with trusted partners in CVS Health and PCMA

Partners will provide onsite testing and hotel training as part of Meet with Confidence program

ATLANTA, GA (October 26, 2021)IHG® Hotels & Resorts has further strengthened its Meet with Confidence program by partnering with CVS Health and PCMA. CVS Health’s Return Ready™ is now a recommended supplier for onsite COVID-19 rapid testing. IHG also has signed a new Education Sponsorship agreement with PCMA for the development of an industry-first Digital Event Strategist Introductory Certificate Course for Hotels and Venues. IHG continues to invest in the Groups and Meetings segment, paving the way for hybrid and in-person gatherings.

An August survey from PCMA, the world’s largest and most respected network of business events strategists, found that 54 percent of planner respondents are turning their attention to designing digital event experiences. In its September survey, nearly half of planner respondents said they are planning a digital/online-only event for Q4 2021, and for Q1 through Q2 2022, one-third are planning a digital/online-only event and 47 percent are planning a hybrid event.

Derek DeCross, Senior Vice President, Global Sales, IHG Hotels & Resorts, said: “These partnerships come at a perfect time as face-to-face meetings are coming back through the rest of this year and into 2022. We are excited to welcome them back and wellbeing is our top priority. We are the first hotel company to partner with CVS Health and PCMA, and their expertise will help us better serve planners and our guests. We will continue to strengthen our Meet with Confidence program to provide industry-leading meeting and event solutions without compromising on the experience or flexibility that guests and planners need.”

PCMA Rocky Mountain Chapter hybrid studio setup for a recent hybrid chapter event.

PCMA Rocky Mountain Chapter hybrid studio setup for a recent hybrid chapter event

As event planners prepare for hybrid or in-person events, CVS Health, a leading provider and expert on COVID-19 testing and vaccinations, is a convenient and reliable provider of onsite rapid testing through Return Ready at IHG® Hotels & Resorts in the U.S. And while vaccine rates continue to trend in a positive direction, preventive measures and effective testing will continue to be critical to hosting hybrid and in-person gatherings. This onsite testing offered through CVS Health further complements the IHG Way of Clean program, which was enhanced in 2020 with additional cleanliness and well-being measures implemented at all hotels, and IHG’s Meet with Confidence Commitment, to make every event just right.

James Margiotta, Senior Vice President, Return Ready, CVS Health, said: “As we continue our fight against the pandemic, we know prompt diagnosis through measures such as onsite testing continues to play a critical role in helping to limit the spread of COVID-19. CVS Health is proud to be able to offer IHG a customizable, onsite testing solution through Return Ready so they can welcome back travellers and guests for safer hybrid or in-person events across the U.S.”

As the needs of meeting planners have evolved, particularly around technology for hybrid events, IHG is upskilling its hotel teams around the world to meet the needs of planners and attendees. IHG will serve as the education sponsor for a new Digital Event Strategist Hotel and Venue Introductory Certificate Course created by PCMA, in partnership with Encore. The course is designed as a development program to educate and train hotel and venue teams to successfully partner with planners in the hosting of corporate and social hybrid events:

  • Supporting Strategic Hybrid Event Design
  • Design of Hybrid Events
  • Venue Readiness of Hybrid Events
  • Audience Experience of Hybrid Events

Sherrif Karamat, CAE, PCMA President and CEO, said: “The pandemic changed the way our audiences engage with business events, but not their desired outcomes from business events. Reskilling is a real need for our community, and we are proud to be part of this important and collaborative program. Now is the time to safely get back to business, and collectively develop a plan for the future of the business events industry.”

Last year, IHG introduced its Meet with Confidence program to address the changing needs of meeting planners. Earlier this year, the program was strengthened to include tools, resources and support for hybrid meetings and events. In addition to these new partnerships, IHG has existing partnerships in the U.S. with Williams-Sonoma, Inc., weframe and Wellness 4 Humanity. These partners offer customized food and beverage experiences for virtual attendees, technology to enable digital collaboration, and rapid onsite Covid-19 testing.

IHG’s portfolio of nearly 6,000 hotels and resorts across 17 brands in more than 100 countries means meeting planners can find the perfect venue to suit their needs. To take advantage of IHG’s Meet with Confidence program, visit IHG.com/MeetwithConfidence.

About IHG Hotels & Resorts

IHG Hotels & Resorts [LON:IHG, NYSE:IHG (ADRs)] is a global hospitality company, with a purpose to provide True Hospitality for Good.

With a family of 17 hotel brands and IHG Rewards, one of the world’s largest hotel loyalty programmes, IHG has nearly 6,000 open hotels in more than 100 countries, and a further 1,800 in the development pipeline.

InterContinental Hotels Group PLC is the Group’s holding company and is incorporated and registered in England and Wales. Approximately 350,000 people work across IHG’s hotels and corporate offices globally.

Visit us online for more about our hotels and reservations and IHG Rewards. For our latest news, visit our Newsroom and follow us on LinkedIn, Facebook and Twitter.

For media queries from the Americas, APAC, EMEA, and requests for interviews with Sherrif Karamat, please contact: Meghan Risch, PCMA Chief of Staff, Vice President, Corporate Communications

About PCMA

PCMA, PCMA Foundation and CEMA educate, inspire, and listen, creating meaningful experiences where passion, purpose and commerce come together. We are the world’s largest community for Business Events Strategists, providing senior-level education, networking, and market intelligence for the global business events industry. Our mission is to drive social and economic progress through business events. Headquartered in Chicago, IL PCMA has 17 North American Chapters, regional communities in APAC, EMEA and LATAM, and members in 59 countries. The Corporate Event Marketing Association (CEMA), a PCMA subsidiary, advances strategic event marketing and marketing communications for senior-level event marketers and industry professionals. Visit us at pcma.org.

About PCMA Foundation

The role of the Foundation of PCMA is to support the mission of PCMA through fundraising and grant-giving focused on scholarships, education and research that will advance the business events industry. Annually the Foundation funds over $700K in impact, and since 1985 has funded over 2,500 scholarships, 100 research studies and education programs, and $2.7M in charitable giving.

About CEMA

The Corporate Event Marketing Association (CEMA) is the eminent community for senior event executives, association peers and industry partners and is an integral component of the Professional Convention Management Association’s (PCMA) brand collective. CEMA promotes professional networking opportunities, facilitates peer-to-peer knowledge sharing and drives industry standards. Through strong relationships with strategic partners, CEMA fosters both finding innovative solutions to business issues and continuous focus on members’ career growth. For more information, please visit http://www.cemaonline.com.

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