PCMA Welcomes NYU Marketing Professor Scott Galloway As Mainstage Speaker For Convening Leaders 2022


New York Times Best-Selling Author to Share Proven Sales and Marketing Strategies in a Post-Pandemic Environment

CHICAGO, ILLINOIS (October 6, 2021) – PCMA president and CEO Sherrif Karamat, CAE today announced New York Times Best Selling Author and Professor of Marketing at NYU’s Stern School of Business, Scott Galloway as a Mainstage speaker for Convening Leaders 2022 (CL22) January 9-12 at Caesars Forum in Las Vegas. He will speak on Monday, January 10, 2021.

After nearly two years of business uncertainty and being disconnected from colleagues and audiences, PCMA members and partners are feeling burnt-out, overworked, and even

Scott Galloway, New York Times Best Selling Author and Professor of Marketing at NYU’s Stern School of Business

Scott Galloway, New York Times Best Selling Author and Professor of Marketing at NYU’s Stern School of Business

questioning careers, according to the most recent Convene Dashboard Survey. Galloway will inspire CL22 participants to reignite their passion for their career, help them better understand their audiences, and how to sell and market in a new world.

“Since the beginning of the pandemic, business events professionals have consistently shared with us that developing new and impactful sales and marketing strategies remains one of their biggest unresolved challenges,” said Karamat. “At CL22 Scott Galloway will share insights into proven sales and marketing strategies best suited to growing businesses and careers in a post- COVID-19 market.”

Galloway recently authored the book Post Corona: From Crisis to Opportunity and is a global entrepreneur who founded companies including Prophet and Red Envelope.

Registration is now open at ConveningLeaders.org. Participants who register prior to October 31, 2021, can save $100. Housing will open in mid-October. Interested participants have two options to attend CL22: For in-person attendance, PCMA will require proof of full vaccination. For those that are unable to be vaccinated or cannot travel to Las Vegas, a digital experience is available with registration available end of this month.

 

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For media queries from the Americas, APAC, EMEA, and requests for interviews with Sherrif Karamat, please contact:

Meghan Risch, PCMA Chief of Staff, Vice President, Corporate Communications

About PCMA

PCMA educates, inspires, and listens, creating meaningful experiences where passion, purpose and commerce come together. We are the world’s largest community for Business Events Strategists, providing senior-level education, networking, and market intelligence for the global business events industry. Our mission is to drive social and economic progress through business events. Headquartered in Chicago, IL PCMA has 17 North American Chapters, regional communities in APAC, EMEA and LATAM, and members in 59 countries. The Corporate Event Marketing Association (CEMA), a PCMA subsidiary, advances strategic event marketing and marketing communications for senior-level event marketers and industry professionals. Visit us at pcma.org.

About PCMA Foundation

The role of the Foundation of PCMA is to support the mission of PCMA through fundraising and grant-giving focused on scholarships, education and research that will advance the business events industry. Annually the Foundation funds over $900K in impact, and since 1985 has funded over 2,500 scholarships, 100 research studies and education programs, and $2.7M in charitable giving.