4 Mistakes to Avoid When Speaking at Events

Your speakers aren’t the stars of your show — their message should take the spotlight. In Don’t Tank Your TED Talk, short talk expert Hayley Foster offers a primer for succinct and compelling presentations you can share with your presenters to keep the audience engaged.

Katie Eike

Katie Eike, Conference and Events Coordinator at Freeman Company and a member of PCMA’s 20 in Their Twenties class of 2024, shares how she would transform the business events industry with new creativity.

Attendees Want Less Flash, More Substance

Research from Freeman reveals that attendees value hearing from industry experts and from each other more than celebrity keynotes. It’s even more highly prized, the research suggests, than open bars.

3 people using laptop

Who Is More Creative: Humans or Gen AI?

The thinking about generative AI so far has been that it is best at rote tasks and cannot compete with human ingenuity. But research from The Wharton School and Cornell University suggests otherwise.

conference hall with filled seats and panel on stage

The Lasting Legacy of Medical Meetings

Amidst debate over intermittent fasting, release at American Heart Association of a new study underscores the crucial function of medical and scientific gatherings in sharing research with the public.

Alexis Dick

Alexis Dick, Event Planner at HARDI and a member of PCMA's 20 in Their Twenties class of 2024, explains how learning to manage personalities has been the best professional advice she’s ever received.

What’s Keeping Women out of the Business Events C-Suite?

Women make up 70 percent of the global events industry workforce yet hold only 16 percent of the top management positions, according to a new research report. We talked to Business Events Sydney CEO Lyn Lewis- Smith, who spearheaded the report with the PCMA Foundation, about what can — and should — be done to help women climb the ladder.

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