5 Marketing Strategies From the Savannah Bananas

The Savannah Bananas recently inked a deal with ESPN, ABC, and Disney+ to stream 25 games in 2026 — proof of their large and growing fan base. Here’s how events can take a page from their marketing playbook to cultivate a strong following.

Shimal Jaykant, DES, SEPC

Shimal Jaykant, DES, SEPC, conference & events manager for Medical Conference Partners, is leaning into AI for content personalization, faster insights from feedback, and smarter planning workflows, while being transparent about how we use it and protecting delegate trust.

When the 1986 World’s Fair came to Vancouver as she was graduating, Claire Smith, CMP, seized on it as an opportunity to realize her childhood dreams.

Claire Smith on Retirement and the Law of Forward Motion

Claire Smith, CMP, will retire early next month from her longtime role as vice president of sales & marketing for the Vancouver Convention Centre, and has lots of ideas about how she’ll fill her time in her next chapter, none of which, by design, is set in stone.

Gather With Purpose in Puerto Rico

Meeting with a shared mission is the way to truly make progress towards your goal. And where better to do that than in an inspiring gathering place like Puerto Rico?

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