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Webinar: Understanding Your Event Audience

May 11, 2023 @ 1:00 pm1:30 pm CDT


What does your event audience care about the most? And how are you delivering that? This critical question can be the difference between failure and success this year, as audiences are choosing which events they travel to very selectively. Do you have the data you need to define your audience correctly?

Join event strategist and data expert, Vinnu Deshetty, and marketing strategist and audience engagement expert, Sourabh Kothari, as they explain how your audience is being redefined in 2023. Bring your toughest questions, so we can all understand our event audiences better.

Speaker: Vinnu Deshetty
CEO of EVA Tech Hub and PCMA ELI Course Instructor

As Founder and CEO, Vinnu Deshetty brings over 20 years of experience working with conferences, meetings, and events. As a meeting planner, she understands the hurdles her industry peers encounter on a daily basis. As a techie, Vinnu knows that there are tools and tricks of the trade to help organizations overcome the unknowns of what will happen next. Vinnu loves learning what peers in the industry have to share and share what she’s learned along this journey we call digital transformation. In an environment where technology is quickly changing, and the nature of meetings is evolving, Vinnu leads EVA’s team of meeting planners and developers that takes the guesswork out of meeting planning. “Armed with data that EVA collects, we no longer have to rely on our gut to make strategic decisions about our events. Listen to the data. It’s trying to tell you something.” Raised as a coal miner’s daughter in western Kentucky, Vinnu learned the value of hard work and community. Experiencing how a community rallies together in good times and bad, she knows that the meetings industry will champion again. Vinnu obtained a Bachelor of Science from Vanderbilt University and a Master of Public Administration. She now works and resides in the Washington, DC area with her fierce feminist daughters and her sidekick Toby the wonder dog.

Speaker: Sourabh Kothari
CEO of Mindcurrent and PCMA ELI Course Instructor

For over 20 years, Sourabh Kothari has been building high performing teams and award-winning products for the world’s largest brands. Including marketing programs at Cisco that were nominated for two Emmy awards. Over the pandemic, Sourabh had the unique opportunity to train over 3,000 event professionals globally on digital engagement for in-person, hybrid, and virtual events via PCMA’s Digital Event Strategist certification course. His venture, Mindcurrent, uses data science and performance psychology to analyze team performance and wellbeing, with expert insights delivered directly via Slack and Teams based on each team’s unique culture and stress factors. Before co-founding Mindcurrent, Sourabh worked at two B2B SaaS startups, one of which is now a unicorn, and the other recently went public on the New York Stock Exchange.


May 11, 2023
1:00 pm– 1:30 pm
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