DEI Tech Spotlight: Turning Live-Streaming Into Serious Revenue

Author: David McMillin       

Partnership disclosure: Digitell participated in the Tech Spotlights series at PCMA’s Convening Leaders 2018, a paid sponsorship opportunity. The company has worked with a wide range of event partners including PCMA, Society for Human Resource Management (SHRM), and the Radiological Society of North America (RSNA).

Live-streaming an event can prove to be a valuable tool for connecting with new audiences, but plenty of organizations use the broadcast as a free teaser: Give at-home attendees a taste of the content, and they’ll want to pay to be part of the face-to-face event in the future. While that model can be successful, it can also create the unrealistic expectation that digital content should be complimentary. The Association of Government Accountants (AGA) hasn’t jumped on the free bandwagon. Instead, the organization has been working with conference capture and distribution company Digitell under the premise that online content can have the same price tag as the face-to-face experience.

“In 2014, Digitell started our relationship with the Association of Government Accountants by live-streaming one of their events,” Steve Parker, vice president of Digitell told PCMA. “After four years, AGA has expanded to live-streaming four meetings. They have seen attendance increase each year and are now attracting between 400 and 500 attendees to their live-streamed events. Charging full registration price, AGA has added a significant new revenue stream to their conference budget and increased their reach to a whole new audience of people.”

For example, consider AGA’s 2018 Professional Development Training program from July 22–25 in Orlando. With online registration fees ranging from $875 to $1,200 (prices vary for members and non-members based on time and method of booking), the organization will enjoy a significant revenue bump, and attendees will enjoy the ability to earn up to 24 continuing education credits. 

Digitell has helped a wide range of other professional organizations with content monetization strategies. While AGA charges each attendee, some other organizations rely on sponsors to cover the costs of their broadcasts. Regardless of the route to profitability, Parker said that Digitell handles all the logistics of event production, registration, e-commerce, tech support, hosting, and archiving. “We are true partners with our clients,” Parker said, “and are totally invested in their success.”

Interested in learning more about how Digitell has helped other events expand revenues and increase online engagement? Click here to check out some success stories.

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