DEI Tech Spotlight: Escaping Excel Hell

Author: David McMillin       

Partnership disclosure: Hubb participated in the Tech Spotlights series at PCMA’s Convening Leaders 2018, a paid sponsorship opportunity. The company has worked with a wide range of event partners including Microsoft, Tableau, and Lightfair. 

Responding to an endless list of urgent messages and combing through rows of Excel blocks are two activities that every event organizer knows all too well. While these tasks aren’t at the top of any love-to-do lists, they’re regularly used to sift through abstract submissions, confirm exhibitor-booth selections, make staff assignments, and more. Hubb, a Washington-based event management software firm, aims to automate all those processes so that event organizers can save time and focus their energy on bigger priorities.

“Excel hell and mountains of emails are an accepted part of many events organizers’ jobs,” Raime Merriman, marketing director at Hubb, told PCMA. “Resources are so limited that there is often no time to stop and think about efficiency, strategy, or the bigger picture of hosting an event. But it doesn’t have to be that way.”

Merriman said that Hubb’s software has proven to reduce time spent on administrative tasks by 65 percent. While streamlining information simplifies an organizer’s life, Merriman said that all of Hubb’s features support one big-picture priority: creating a better experience with better content for attendees. “Content is critical,” Merriman said. “Sixty-six percent of industry event attendees say that event content — such as speakers, lectures, and session topics — is the biggest determining factor driving registration. Hubb saves time, allowing event planners to focus on curating better meetings and building communities. The power of connected content allows event planners to deliver a consistent experience to all their participants.”

That content connectivity trickles down to attendees when they’re browsing sessions on their smartphones. “Hubb integrates with our mobile app, which is a huge bonus,” Vincent Edwards, professional education manager for the Casualty Actuarial Society, said after the organization started working with Hubb. “The integration alleviates possible errors and dramatically reduces staff time needed to keep updating the system throughout the weeks leading up to the seminar.”

Interested in learning more about what Hubb has done for some of your other peers in the events industry? Check out some of the company’s customer success stories here.

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