PCMA’s Commitment to COVID-19 Management Resources

Author: Sherrif Karamat       

Sherrif Karamat

Sherrif Karamat, CAE

Since my last message to the global business events community, the COVID-19 outbreak has expanded beyond China, prompting major event cancellations, increased travel restrictions and plunges to global financial markets.

The Centers for Disease Control and Prevention and National Institutes of Health are advising businesses and communities to be vigilant with public health protocols and to take all steps necessary for a heightened preparedness level. This is a good thing for all of us, because everyone’s health and welfare are paramount.

Business events leaders and stakeholders everywhere are now undertaking complex risk assessments in conjunction with local host DMOs and destination health authorities, and then grappling with difficult decisions on how to move forward.

An ongoing social media poll being conducted by PCMA indicates that our audiences have made sourcing COVID-19 related management resources their current top priority. PCMA remains dedicated to providing the essential resources and credible factual information business event stakeholders need to help them make the best decisions, and then lead them through the recovery.

What we believe above all else:

Business events must play a role in contributing to the solution — not the spread — of this outbreak. This means that business events stakeholders, first and foremost, must step up efforts to keep their participants and their host destinations safe from the spread of COVID-19 during this outbreak in order for our industry to do its part to aid the global recovery.

What we are doing now: Crisis management and risk assessment resources

Business event and destination professionals need up-to-the-minute facts and protocols on how to keep their attendees and host destinations safe, even if it means cancelling the event for the right reasons. We will provide them.

We are partnering with CEMA to announce a series of interactive webinars over the next few weeks to get you what you need. Click the links for more information and to register:

Our COVID-19 webpage — What Business Event Professionals Need to Know About the COVID-19 Coronavirus — is being constantly updated with resources, best practices, case studies, and insights on how communities and business event professionals are handling this continually evolving situation.

Timely resources include:

Case studies of major events held in the last few weeks and their best practices for communication, safeguarding the health of their participants, and mitigating the loss of exhibitors and attendees include:

You can also sign up to receive daily updates through our PCMA News Junkie e-newsletter.

What we’re planning for the future: Crisis recovery

The timing for that recovery remains unknown and will depend on an “all clear” endorsement from independent global public health authorities (e.g. WHO, CDC). We also believe that the timing of that “all clear” signal will now vary significantly across the globe, increasing the complexities for business event stakeholders making timely, effective decisions.

We have begun working with our leadership, infectious disease experts, regional advisory boards, business partners and our members to define the foundational objectives of our COVID-19 recovery effort:

  • Provide information relevance and clarity and to business event professionals as “All Clear” signals are issued by global health organizations for effected areas.
  • Provide business event professionals with the necessary information required to undertake risk assessments in a COVID-19 recovery scenario.
  • Demonstrate that business events are taking place safely once again and are a critical part of the COVID-19 economic and social recovery process.

As the COVID-19 situation evolves, seemingly by the hour, we will ensure that our crisis management resources and recovery plan are updated to support the needs of business events stakeholders everywhere.

Helping the global business events industry navigate the challenges presented by the COVID-19 outbreak is now PCMA’s top industry priority and we are dedicating resources accordingly. We have received strong offers of support from our partners as well as from leaders in adjacent industries who believe that business events are vital to their respective economic and social well-being.

We invite anyone with an interest in supporting PCMA’s plan to connect with us at Sherrif.Karamat@pcma.org

Thank you all once again for supporting our industry during these challenging times.

PCMA致力提供关于新型冠状病毒(COVID-19)的危机管理和风险评估资源

Sherrif Karamat

Sherrif Karamat, CAE

我们上次向全球商业活动及会展行业同仁发表文章以来,新型冠状病毒(COVID-19)疫情已经在中国以外的国家和地区爆发,导致许多大型活动取消,人们出行受到更多限制,全球金融市场暴跌。

美国疾病控制及预防中心和国家卫生院建议企业及社会保持警惕,通过制定公共卫生应对方案及采取一切必要措施做好更高级别的防范。这对我们来说是件好事,因为每个人的健康和福祉最为重要。

全球的商业活动及会展行业领袖和利益相关者现正联合目的地营销管理组织(DMO)和当地卫生机构进行复杂的风险评估,然后将作出艰难的应对决策。

PCMA 正在进行的一项社交媒体调查显示,我们的关注者当下的首要任务是搜寻新冠病毒相关的管理资源。PCMA 一如既往,致力于为商业活动及会展行业从业者提供重要资源和可靠的真实信息,以助其作出最佳决策并带领他们共克时艰。

我们坚信:

商业活动及会展行业必须协助解决疫情,而非为疫情推波助澜。疫情期间,商业活动及会展行业从业者必须首先努力确保参与者和主办地的健康与安全,避免新冠病毒疫情的进一步蔓延,为全球复苏做出贡献。

我们提供:危机管理和风险评估资源

商业活动及会展行业和主办地的专业人士需要了解最新情况,以及确保参与者和主办地安全的应对方案,即使这可能意味着需要取消活动。我们将提供这些资源。

接下去两周,PCMA 即将举办一系列互动式网络研讨会,以助您获取所需帮助。点击下方链接,了解更多信息并注册:

我们有关新冠病毒的网页:关于新冠病毒:商业活动及会展行业专业人士须知,正在持续更新。网页提供了相关资源、最佳实践、案例分析和真知灼见,以助社会和商业活动及会展行业专业人士应对不断变化的疫情。

其它资源包括:

以下是最近几周重大活动的案例分析以及有关沟通交流、参与者健康保障、降低参展商和观展者损失的最佳实践:

订阅PCMA News Junkie电子简报接收每日更新。

我们对未来的计划:从危机中复苏

我们尚不知晓何时才能开始复苏,需要等待独立的全球公共卫生机构(如:WHO、CDC)发出(新冠病毒疫情)“警报解除”的信号。我们相信,全球各地或在不同时间发出“警报解除”信号,这将给商业活动及会展行业从业者作出及时、有效决策增加难度。

我们已经开始与行业领袖、传染病专家、各地顾问团、商业伙伴和协会成员密切合作,共同制定以下从新冠病毒疫情中恢复的基本目标:

  • 在全球卫生组织针对受影响地区发布“警报解除”信号时,为商业活动及会展行业专业人士提供相关的准确信息。
  • 为商业活动及会展行业专业人士提供所需的必要信息,以助其在从疫情中恢复的过程中进行风险评估。
  • 证明商业活动及会展行业必将再次安全举办,且商业活动及会展行业是经济和社会复苏进程中不可或缺的一部分。

由于新型冠状病毒疫情每时每刻都在变化,我们将确保及时更新危机管理资源和危机恢复计划,以满足全球各地商业活动及会展行业从业者的需求。

现在,PCMA 的首要行业任务是帮助全球商业活动及会展行业共同战胜新冠病毒疫情,我们将为此提供相应资源。合作伙伴以及相关行业的领导者都给予我们强大的支持,他们也相信商业活动及会展行业对于其各自的经济和社会利益至关重要。

任何有意向为 PCMA 计划提供支持的人士,敬请发送邮件至 Sherrif.Karamat@pcma.org 与我们联系。

在这个艰难的时刻,再次感谢您对我们行业的支持。

Sherrif Karamat, CAE
PCMA 总裁兼首席执行官