What Would You Do? Managing Risk In A Complex World

It’s a high-risk world out there. Just when you think you’ve planned for every hazard and reduced your organization’s exposure to every liability, something happens. This session will introduce you to some of the latest dangers associated with events and walk you through the considerations for a large scale, high profile gathering. Learn from an attorney specializing in risk and former government officials who helped plan security for the G20 Summit in Pittsburgh.

January 7, 2019 - Video

Crafting An Event Marketing Plan That Today’s Attendees Will Respond To

Today’s prospective attendees are much different than they were a decade ago. They’re digital, discerning, and demanding. If you don’t offer them the right message at the right time on the right channel, they may ignore you. So what are the best tools and tactics to reach them, and when you get their attention, what do you say? In this session, a digital marketing expert and an exhibition marketer share a successful event-marketing campaign that made the cut, and review the data that gave them permission to try something new.

January 7, 2019 - Video

PCMA and Marriott on the Future of Events

Meetings are not just about tables and chairs. They are about people. People have changed. How they work has changed. This session will explore what Marriott International, a global provider of business events, and PCMA, the world’s largest network of business events strategists, have identified as macro-trends that could change the face of the business events industry. Whether it be driven by generational differences in the workforce, technological advances, attitudes around food and wellness, or new forms of media and communication, these trends have the potential to disrupt the industry as we know it.

January 7, 2019 - Video

Optimizing Your Event Content Strategy to Engage all Stakeholders

Content can be a powerful tool for attracting registrants, engaging attendees, maximizing speaker value, adding value for event sponsors, and extending the impact of an event well beyond on-site activations? Learn the best times, topics, and tactics for creating and distributing content that engages attendees, sponsors, speakers, and other key stakeholders.

January 7, 2019 - Video

How to Handle Falling International Attendance at U.S. Events

New roadblocks are making it much more difficult for international attendees to travel to U.S. events. For example, regulations in the medical device industry now prohibit physician reimbursement to offset travel expenses. More stringent visa requirements and a general feeling of uncertainty among foreign travelers also have created challenges for event marketers. Learn from the chief revenue officer & the sr. director of meetings from the Heart Rhythm Society about how to address a downward trend in international attendance and revenue.

January 7, 2019 - Video

Negotiating Beyond the Typical Venue Contract

Negotiating a hotel or convention center contract with the most favorable terms for the organization is job one for a business event strategist. The property sales team, on the other hand, wants to get the best deal for the venue. In today’s climate of evolving market conditions and new risks, some negotiations can be intense. In this role-play session, individuals from both sides of the table negotiate sensitive clauses, and a panel of subject matter and legal experts offer their expertise.

January 7, 2019 - Video

Why Everyone Needs a Personal Board of Directors

Having a dream team in your corner is essential for your success. Most of us are over mentored and under sponsored and lack the social currency needed to advance in our careers. In this session, Landit CEO Lisa Skeete Tatum will reveal the five types of advisors you should have on your personal board and how to build and leverage this robust network for success.

January 7, 2019 - Video

Chef’s Competition: Recipe for Energized Attendees

Whether 50 or 500,000 people attend an event, the one thing everyone is sure to remember is their food experience. Not only is it important to impress your attendees, but to have food that energizes them for the day. Our health-inspired chefs will compete to provide a snack option that you can imitate for your next meeting — and at home.

January 7, 2019 - Video

Main Stage | You Can’t Be Seen Until You Learn to See

All business event strategists are marketers with the responsibility of creating connections, empathy, providing experiences and making a difference. Yet many organizations are stuck in outmoded approaches expecting different results. Marketing sage Seth Godin will reveal how to cut through the noise in our attention economy and initiate change that puts your brand back into the center of the conversation.

January 7, 2019 - Video

Leveraging Multi-generational Success: Best Practices for Your Team

For the first time in history, five generations are sharing the workplace. In this session, best-selling author Lindsey Pollak offers expert insights into these groups and their motivations, goals, and communication styles. You’ll learn how to turn their differences into a strategic advantage for you and your entire team.

January 7, 2019 - Video

Using Neuroscience to Enrich Storytelling

As creators of immersive experiences, business event strategists have the ability to change their attendees’ behaviors, driving them to action long after an event. Understanding how this happens empowers event organizers to incorporate stronger storytelling techniques within their events. This interactive session balances cognitive science with real-life examples to help you create persuasive, lasting memories that drive action.

January 7, 2019 - Video

Strategies for Building Accessible Events

During this session, you will find out how Microsoft’s cultural commitment to diversity and inclusion has affected marketing goals and best practices across the organization, and how to deploy tactical strategies that enable inclusive marketing experiences. Ron Hamlin, the Microsoft Events Team Inclusion Lead, will share his perspective on planning and delivering accessible experiences for all and media that consider under-represented partners, customers, and employees.

January 7, 2019 - Video

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