As the CEO of PCMA prepares to leave the organization after 13 years, she looks back on her best memories, her favorite Convening Leaders speakers, her imaginary country band, and what’s next for her career.
In this session, one of the mavericks behind the event technology innovations that inspire a thousand imitators will use real world examples to explain the process of taking the plunge on a truly customized event technology experience.
Want access to all of PCMA’s cutting-edge sessions and research?
Subscribe annually or monthly to access on demand Convening Leaders, Education Conference, webinars, research and other exclusive content.
100+ Convening Leaders and Education Conference Sessions
Get insights on negotiations, meeting design, the latest tech trends, and strategically managing events.
Earn & Learn
Maintain your professional certifications with our industry-leading content for CMP and CASE in one convenient location.
30+ PCMA Webinars On Demand
Get the latest on technology, marketing, “how tos” and trends to push your events to the next level.
Checklists and Templates
From Risk Management, to room sets, PCMA provides you with the resources you need to get the job done.
Not available for purchase at this time
This course is currently not available for purchase. Please check back soon!
CASE Online Course
What is CASE?
The Certified Association Sales Executive 10 module online course is an interactive, self-paced, certificate course that fills your knowledge gaps, builds your business acumen and teaches you how to become an association mastermind. Discover how to anticipate the needs of your clients and be perceived as a partner, not just a vendor.
Each of the first 9 modules features a self-assessment quiz to test your knowledge and ensure you have retained the course material
Modules 2-10 lead you through the steps to build an effective Account Plan for a client of your choosing; through research exercises and a SWOT Analysis you’ll identify opportunities on how you can best partner with your customers in the future
The course culminates with you presenting your strategic solutions to your target client and then guides you through a goal setting exercise you can apply to your future endeavors
After completing all ten modules, you’ll earn a CASE® certificate and 70 Clock hours
Includes online course exam and review
Professional Meeting Management® 6th Edition relevant chapters
Principles of Association Management 4th Edition textbook
Business Event Bootcamp
Take the next step to becoming an Event Producing rock star!
The strategies critical to keep business events vibrant, compelling and successful are constantly changing. Enter, the PCMA Business Event Bootcamp.
This online and self-paced event course is designed to give you and/or your team unlimited access to the latest trends and critical information for successful event planning.
Earn approved CE toward your CMP and CAE
Each module can be purchased separately for a customized learning program
Cost effective solution, built for your busy schedule
How can a team benefit?
Some corporations or associations don’t have the luxury of in house training that keeps their teams up on the latest success strategies for events. What happens after training is just as important as what happens during training.
Each module in the Business Event Bootcamp training program comes with a facilitator’s guide for team leaders. This guide is designed to help you navigate your team through each lesson and reinforce learning in the days and weeks following the training courses. Within each guide, you’ll have access to practical activities, reflection questions, and tools to take your team deeper into the course content and facilitate on-going conversations on the topics covered.