Meryl Evans onstage at CL22

Learning Firsthand How to Make Events Accessible

Beki Winchel, PCMA’s learning content and research developer, shares what she learned from working with accessibility expert and deaf speaker Meryl Evans in the lead-up to and on site at Convening Leaders 2022.

Rethinking Marketing Personas for Events

The human dimensions that meeting participants bring to an event are too rich and multi-faceted to be contained within a set of personas, brand and engagement expert Tim Simpson told the Convening Leaders 2022 audience.

We’re on the Cusp of the Next Gen of Events

A session at PCMA Convening Leaders 2022 contrasted the evolution of the business events industry against other business sectors and explored what insights we should glean from that — and why the future may be here sooner than you may think.

Stephen Shedletzsky

The Power of ‘Tell Me More’ in the Workplace

In his Convening Leaders 2022 session, executive coach Stephen Shedletzsky showed how sharing constructive comments with each other can become the norm and therefore improve an organization’s work culture.

CL22 conversation starter group

Smaller Budgets, Bigger Risks

A host of Conversation Starters — small group discussions on a range of hot-button topics — were held for in-person and digital participants at Convening Leaders 2022. Here are some takeaways.

Wanijuka Wawa Gatheru

Making Climate Change Personal

Social justice issues have everything to do with the environment, environmental justice advocate Wanjiku ‘Wawa’ Gatheru told the PCMA Convening Leaders 2022 audience in Las Vegas, ‘and the environment has everything to do with me.’