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How Marketers Use Data to Create More Successful Events
A Convening Leaders 2023 session on data offered case-study examples of event marketers who are figuring out how to analyze registration data and make quick shifts to increase attendance.
Is Event Technology Prepared for Another Pandemic?
Three event executives discuss strategic challenges for international business events — including whether event technology is better positioned to handle another public health crisis that requires events to return to digital-only experiences.
What Exactly Is the Metaverse? Here’s One Expert’s Take.
Entrepreneur and academic Tommaso Di Bartolo, speaking at Convening Leaders 2023, tackled the metaverse questions many in events are asking.
How Social Listening Can Empower Your Events
AI-powered, data-mining tools can help event professionals gain a deeper understanding of their audiences.
Strategies to Boost Your Event’s Digital Revenue
At Convening Leaders 2023, two industry pros debated how to make digital events more profitable — here are their best ideas.
Transforming Your Events Business Model
At a Convening Leaders 2023 session, three event leaders shared how their business model has evolved to include digital opportunities.
Business Events and Air Travel — a Climate Conundrum
At a sustainability session at PCMA Convening Leaders 2023, a climate scientist and a panel of events professionals grappled with how to address the business events industry’s largest single contributor to global warming.
Five Ways to Jumpstart Your 2023 in Better Form
In this time of "The Great Sorting,” Convening Leaders 2023 speaker Daniel Pink said, we have to figure things out for ourselves. Here are his tips to help us find our way.
Convene Live: Coping with Stress, Trauma and Building a Culture of Resilience
Stress and long hours are no strangers to event professionals. However the pandemic and continued uncertainty have, in some cases, compounded repeated exposure to stress impacting emotional, mental and physical well-being.
Daniel Pink’s Three Simple Words to Avoid Regret
The CL 23 closing keynote speaker emphasizes that the start of a new year is the perfect time to reflect on your regrets and use them as a foundation to build intentions for 2023.
What’s Next for the Business Events Industry?
Business icon Carly Fiorina led a discussion with two industry suppliers and an economics professor about the outlook for the business events industry in 2023.
Delivering the Event Metrics Sponsors and Exhibitors Need
Adam Parry, director of Event Tech Live, spoke at a CL23 session on Tuesday about the data his team captures from events, how they capture it, what data he'd like to gain access to, and more.