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Creating Personalized Experiences at Large-Scale Events
At Convening Leaders 2024, Kimberly Hardcastle-Geddes, president of mdg, shared how event organizers can create personal experiences for attendees at large trade shows and conferences.
Outgoing PCMA Chair on Year of Growth, New Alliances, Evolving Education
Desirée Knight reflects on her year as chair of the 2023 PCMA Board of Directors and Trustees and shares her insights about what’s next for the business events industry.
New Openings and Amenities Grow Orlando’s Meeting Offerings
New high-speed rail service, luxury hotels, and recognition of the area dining scene highlight Orlando’s latest initiatives.
What Not to Miss at Convening Leaders 2024 in San Diego
Here's what the more than 4,000 attendees descending upon the San Diego Convention Center can expect at PCMA's annual event.
Nina Schick: ‘The Business Events Industry Must Be Vigilant’ Concerning AI
Main Stage presenter Nina Schick applies her AI expertise to the events industry in a pre-Convening Leaders Convene interview.
Encore Shares Insights on Designing for Impact on a Budget
How meeting designers can apply Encore’s key lessons from Convening Leaders 2024 to their own event.
Bigger, Bolder, Braver
New initiatives and customizable program at PCMA Convening Leaders 2024 will help shape the event industry’s future.
New and Improved Tech Labs at Convening Leaders 2024
Tech Labs, a format that launched at EduCon 2023, is returning to Convening Leaders in an updated version.
Navigating the Unthinkable: Why Event Professionals Should Prioritize Risk Mitigation
Event professionals must have mitigation and response plans in place for all risks — whether they are human-caused, natural or weather-related, or technological failures. Security expert and Convening Leaders 2024 speaker John Gainer offers his advice on how to plan for whatever may come.
How Marketers Use Data to Create More Successful Events
A Convening Leaders 2023 session on data offered case-study examples of event marketers who are figuring out how to analyze registration data and make quick shifts to increase attendance.
Is Event Technology Prepared for Another Pandemic?
Three event executives discuss strategic challenges for international business events — including whether event technology is better positioned to handle another public health crisis that requires events to return to digital-only experiences.
What Exactly Is the Metaverse? Here’s One Expert’s Take.
Entrepreneur and academic Tommaso Di Bartolo, speaking at Convening Leaders 2023, tackled the metaverse questions many in events are asking.