Recent reports from Freeman and Maritz make the case for choosing speakers who embody expertise and authenticity to maximize audience engagement.

Are You Putting the Right Voices on the Stage?

Bringing in big-name speakers doesn’t always translate into engaged audiences or big crowds. Speakers who deliver industry expertise with authenticity make people listen.

The success of a space created for two conference micro-communities led HubSpot to reimagine their networking strategy.

This Tech Titan Is Giving Networking a Home

HubSpot’s annual conference gathers thousands of meeting attendees under one roof. This year, the tech company has redesigned its approach to networking with spaces designed to feel intimate, personalized, and fun.

Design a Story, Not a Schedule

When you think of the event as a tool to move people’s thinking from point A to point B, the agenda becomes more than a list of sessions. It becomes a path.

Tracking the Changes Across Our Industry

As we celebrate Convene’s 40th anniversary in 2026, we’re looking back into our archives at stories that illustrate how the business events industry has changed with the world around it — and, in some cases, how meeting professionals have helped change the world.

A New Digital Tool for Adding More Trust Into Event Marketing

LinkedIn has begun rolling out a new feature called “Collaborative Posts” that allows up to five people (or LinkedIn Pages) to collaborate on a public post. For event marketers, the opportunity goes beyond expanding reach. Collaborative Posts could also help add something increasingly difficult to manufacture: credibility.

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