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A Fundraiser With Soul — and New Soles
How Association Forum made its awards gala a less stuffy affair.
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Time to Audit Your Sponsor Offerings
A number of associations have found a lag between their annual convention attendance, which has recovered since the pandemic, and exhibit space sales, which have not. If your sponsorship menu and prospectus look similar to 2019, a refresh can help you seize this growth opportunity.
Keeping Digital Events Relevant
Some event management students in professor's undergraduate class believe that virtual events are "outdated." PCMA's Catalyst Community offered their ideas on how he could dig deeper for more insight.
Convene’s Annual Salary Survey: How Well Are You Being Compensated?
In 2022, the results of Convene’s Annual Salary Survey indicated that while planners were commanding higher salaries on average than before COVID, they felt a greater sense of unrest. Help us understand how event organizers are being compensated — and therefore valued.
Media Mixer + Makers
The PRSA Travel & Tourism 2023 Section Conference’s closing event venue gave participants a sense of the host destination’s past, while a pop-up makers market showcased its present diversity.
The Future of Emotional AI for Events
How one AI company is sussing out the emotions behind decision-making — because that’s how most of our decisions, including whether or not to attend an event, are made.
What These Next-Gen Event Organizers Like Most About Their Jobs
Members of the PCMA 20 in Their Twenties Class of 2023 find joy in executing events, embracing destinations, the variety of opportunities the industry presents, making a difference, and the people they meet on the job.
How One Event Company Leveled Up Its Exhibitor Sales Strategy
At an ECEF session, the president of the Americas at Reed Exhibitions shared how the pandemic forced the company to change the way it provides value to exhibitors, which starts with its new approach to hiring and retaining sales talent.
66 Ways to Think About Collaboration
In his new book Harnessing Serendipity, BizBash founder David Adler speaks to 66 accomplished creative individuals who offer philosophical and practical insights for event designers — like Andrew Lacanienta, who shares the five levels of experiences that should help shape events.
Want to Future-Proof Your Events? Delight a Gen Z Audience.
Freeman’s recent Gen Z Report suggests tactics to start cultivating this growing attendee base.
International Marketing in a Post-Pandemic World
Three practical ways to adapt your marketing to international audiences in a changing global environment.
A Fresh Crop of Exhibit Managers
The results of a recent survey among 1,500-plus exhibitors/sponsors presents a “once-in-a-lifetime opportunity” to make brand-new exhibit managers fans of the events industry, said ECEF’s Sam Lippman, who offered additional insights about the state of the convention industry at his recent Exhibition & Convention Executives Forum (ECEF).